Growth Marketing Lead

Posted via SalaryGuide - the career platform built for marketers. Own how ClassDojo reaches new families for Dojo Sparks and Dojo Islands. This remote Growth Marketing Lead role combines acquisition strategy with hands-on execution, from launching experiments to scaling channels that bring in new paid users. US salary ranges are $210,000 to $250,000 in CA, WA, NY, NJ, and CT, and $178,500 to $212,500 in other US states. You'll start as a one-person growth marketing team, with high autonomy and an early focus on social and influencer partnerships. If you bring 8+ years in growth, performance, or consumer marketing, open the full role on SalaryGuide to explore the company and job breakdown and tailor your resume to the JD. Role Snapshot Location: Remote. Candidates can work from any location with significant working hours overlap with an Americas time zone. Employment type: Full-time Experience: 8+ years in growth, performance, or consumer marketing. Role scope: Individual contributor first, with potential for people leadership as impact is proven. Company Overview ClassDojo builds products to give every child an education they love. Its flagship communication app connects K-12 teachers, children, and families through photos, videos, and messages. It is actively used in over 95% of US schools and reaches more than 45 million children across 180 countries. ClassDojo is expanding beyond classroom communication to build new learning experiences for children. About the Role You'll lead external acquisition for Dojo Sparks and Dojo Islands, finding repeatable ways to reach and convert families beyond ClassDojo's existing network. You'll set direction, execute experiments, analyze results, and scale successful channels. Working closely with Product, Creative, Data, and Marketing, you'll complement another growth leader focused on growth within the existing ClassDojo network. Responsibilities Own new user acquisition strategy across paid and unpaid channels, initially focusing on social and influencer partnerships. Run experiments end to end: define hypotheses, launch tests, analyze results, and decide what to scale or stop. Validate new channels through scrappy, manual approaches, then scale successful experiments through agencies, tools, and automation. Establish success metrics, ROI thresholds, and an experimentation framework to guide investment and improve messaging, targeting, and funnel performance. Partner with Product, Creative, and Product Marketing to test value propositions, landing experiences, and onboarding flows that improve conversion. Use external resources and modern tools, including AI, to increase impact and build systems, processes, and partnerships that support sustained growth. Qualifications 8+ years of growth, performance, or consumer marketing experience, ideally at high-growth consumer or marketplace companies. Proven ownership of acquisition outcomes end to end, beyond managing a single channel. Strong analytical judgment when evaluating ROI, conversion, and growth tradeoffs. Experience as a generalist in small or mid-sized teams where you owned the full scope of work. Depth in at least one acquisition channel, such as paid social, influencer marketing, partnerships, SEO, or SEM, with a strong understanding of others. A hands-on approach that balances strategy with execution, plus the ability to prioritize independently amid ambiguity. Clear communication and effective collaboration across Product, Creative, and Data. Preferred experience and interests Building or scaling influencer-or-creator-led growth programs. Working on consumer subscription or paid consumer products. Building in early-stage or fast-scaling environments, including as a first marketing hire. Using AI and new tools to accelerate experimentation, with a focus on product quality and sustainable growth. Compensation and Benefits CA, WA, NY, NJ, CT: $210,000 to $250,000 USD. All other US states: $178,500 to $212,500 USD. Compensation is determined by factors including geographic location, experience, and skillset. Remote work with significant working hours overlap with an Americas time zone. Job Listing Disclaimer This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application. #J-18808-Ljbffr SalaryGuide