Freelance Paid Content Strategist

Digital Counsel is seeking a Freelance Paid Content Strategist to support paid media planning and execution across our art and culture client roster. This is a project-based role ideal for a strategist who understands the intersection of performance marketing and cultural audiences - someone who can build smart paid campaigns without sacrificing creative integrity. You'll work directly with our account and creative teams to develop paid social and display strategies, select and optimize content for promotion, and provide clear reporting on results. Experience with arts, cultural, or mission-driven brands is a significant advantage. This is a freelance engagement with the potential to grow into a full-time role for the right candidate. We're looking for someone who wants to build something with us - not just fill a gap. Responsibilities Develop paid content strategies for Meta, Instagram, and other platforms in support of campaign launches, exhibitions, events, and editorial initiatives. Identify and recommend organic content for paid amplification; advise on audience targeting, geo-targeting, and segmentation. Build and manage monthly paid media plans, including spend allocation, flight dates, and optimization notes. Monitor campaign performance and deliver concise, actionable reports highlighting KPIs, learnings, and recommendations. Collaborate with account managers and creative team to ensure paid assets meet platform specs and brand standards. Stay current on algorithm and policy updates across Meta and other paid platforms relevant to cultural clients. Qualifications 3+ years of experience in paid social or digital media strategy, preferably within a creative or cultural agency context. Proficiency in Meta Business Suite, Google Ads, and paid media buying models (CPM, CPC, CPA, CPE). Strong analytical skills with experience interpreting campaign data and producing clear client-facing reports. Familiarity with the art and culture sector; understanding of cultural audiences and institutional communication is a plus. Organized, communicative, and able to manage multiple campaigns simultaneously. Familiarity with Figma, Google Presentation, Claude, CMS platforms, Notion, or Basecamp a plus. About Us Digital Counsel is a full stack creative agency led by strategists and artists to service museums, foundations, and nonprofits alongside mission-driven global brands. Our New York-based team builds brands, digital ecosystems, and social media campaigns for art organizations ready to expand their reach. We started our company to meet the art world's urgent need for efficient and impactful digital communications strategy - with measurable ROI. Our expertise spans digital strategy, communications, content creation, advertising , and audience development, supported by hands-on capabilities in brand identity, websites, social media, content production, artist collaborations, platform management, and paid media planning . We make videos, too. Together, these disciplines allow us to build cohesive, culture-driven campaigns that connect art, technology, and audience in meaningful ways. Past and present clients include Artists Rights' Society, Amant Foundation, Aspen Ideas, Harmony Korine's EDGLRD, Flux, Hauser & Wirth Institute, Metrograph, Rhizome, United States Artists, and Venus Over Manhattan. Working at Digital Counsel Digital Counsel is a New York-based creative agency operating at the intersection of culture and digital marketing. We combine expertise in contemporary art, communications, and technology to develop impactful campaigns for leading brands and institutions. Our ethos - "Advertising by Artists" - reflects a commitment to creative excellence and cultural relevance in every project. Our culture is grounded in collaboration and respect for diverse perspectives. We value open communication, ambition, and the unique insights that come from a team spanning artists, writers, engineers, and cultural practitioners. We support professional growth and well-being through flexible schedules, a hybrid work model, and cultural benefits that encourage ongoing engagement with the arts. Located in Lower Manhattan, our studio shares a building with the New Art Dealers Alliance (NADA), offering direct access to exhibitions, openings, and the wider creative community that fuels our work. #J-18808-Ljbffr Digitalcounsel