Business Development Director

Job Description

Job Description

Vista Senior Living Management is a dedicated branch tailored specifically for senior communities. Specializing in Assisted Living, Memory Care, and Independent Living services, Vista ensures unparalleled personalized care and 24-hour assistance for our residents, assuring a consistent and exceptional experience. Our unwavering mission is to provide an outstanding care experience rooted in genuine compassion and humble dedication to our senior’s well-being.

Job Title: Business Development Director – Senior Living

Compensation: $75,000–$85,000 per year + BONUS

Coverage: Assisted Living, Sheltered Living, and Memory Care

Location: Eden Vista Barrington & Eden Vista Hoffman Estates

Position Summary:

The Business Development Director is a revenue-driving sales professional responsible for generating qualified referral leads that convert to move-ins across Assisted Living, Sheltered Living, and Memory Care communities. This role is laser-focused on building, reactivating, and leveraging referral relationships to consistently produce measurable sales results.

The Business Development Director operates as a market-facing sales hunter, aggressively expanding referral pipelines, driving urgency with referral partners, and holding themselves accountable to conversion outcomes. This position works in close partnership with on-site Sales Directors to ensure referrals are followed through to move-in and to support community events that directly impact occupancy. The role reports to Regional Director of Sales and Marketing (RDSM).

Core Responsibilities:

Referral Sales & Market Penetration

• Aggressively develop, manage, and grow a high-performing referral network including hospitals, skilled nursing facilities, rehab centers, senior centers, physicians, case managers, discharge planners, and social workers.
• Re-establish inactive or underperforming referral relationships and convert them into consistent move-in producers.
• Execute a disciplined outreach strategy with frequent in-person visits, follow-ups, and targeted sales conversations.
• Clearly articulate value propositions, competitive advantages, and care capabilities to win referrals over competitors.

Lead Generation & Conversion Accountability

• Generate a consistent volume of qualified, move-in-ready referrals.
• Own referral performance by tracking outcomes from referral to tour, assessment, and move-in.
• Partner closely with Sales Directors, RDSM, RDO and Executive Directors to drive urgency, and maximize conversion rates.
• Maintain a strong referral pipeline with short lead-to-move-in timelines.

Community Sales Support & Events

• Actively support Sales Directors with on-site community events, professional open houses, and referral-focused marketing initiatives.
• Attend and participate in networking events, healthcare meetings, and industry functions to expand market visibility and lead flow.
• Represent the organization as a sales-focused, solution-oriented partner in the healthcare community.

Performance Tracking & Reporting

• Maintain accurate, real-time documentation of referral sources, activity, and outcomes in CRM systems.
• Analyze referral performance data to identify top producers, gaps, and growth opportunities.
• Report referral volume, conversion rates, and move-in results on a regular basis.

Success Metrics

• Performance in this role is measured by:
• Number of qualified referrals generated
• Referral-to-move-in conversion rate
• Total move-ins attributed to referral partners
• Growth of active referral accounts
• Contribution to community occupancy goals

Qualifications

• 3–5+ years of proven success in senior living, healthcare, or referral-based sales/business development.
• Demonstrated ability to generate leads and close results, not just build relationships.
• Strong understanding of Assisted Living, Sheltered Living, and Memory Care sales cycles.
• High level of self-motivation, organization, and follow-through.
• Excellent communication, negotiation, and presentation skills.
• Comfortable being measured, coached, and held accountable to results.
• Valid driver’s license and ability to travel locally.

Join Our Team

Ready to make an impact? Join Vista Senior Living Management and help connect seniors and their families with exceptional care while driving meaningful growth in our communities. Apply today and bring your passion, energy, and sales expertise to our team!