Senior Product Director, MarTech

Job Description Our Sr. Product Directors obsess over their customers and pride themselves on developing features their customers love. They track the behaviors and outcomes of every feature they launch, only to keep improving the journey with each release. They listen to customers, their teams, stakeholders, SMEs across the empire while always considering the overall strategy of Caesars when they are creating, prioritizing, and sometimes negotiating items their team’s backlogs and roadmaps. Sr. Product Directors are natural leaders who inspire and deliver. About the Role We’re seeking a strategic, data‑driven Sr. Product Director to lead our Marketing Technology (Martech) capabilities. You will define the product vision and roadmap for the platforms, tools, and integrations that power personalized marketing, customer lifecycle automation, segmentation, campaign orchestration, real‑time decisioning, and measurement. You will own the end‑to‑end MarTech stack and enable Marketing, Growth, CRM, Data, and Engineering teams to deliver targeted, timely, and impactful customer experiences at scale. This role requires a deep understanding of marketing operations, customer data, activation pipelines, and highly regulated environments. Your passion inspires those around you to come together and create experiences which delight our customers. You’ll define the product strategy and roadmap, lead a team of Product Managers, and drive measurable impact across growth, trust, and operational efficiency. This position sits at the intersection of Marketing, Growth, Data Science, CRM, Analytics, Compliance, and Engineering. Responsibilities Lead the product strategy and roadmap for all platforms, vendors, workflows, and journeys across our entire MarTech stack Your ownership, vision, and ability to deliver will directly impact several KPIs such as: Marketing campaign efficiency & ROI Personalization engagement metrics Customer activation & retention Cross channel messaging performance (email/SMS/push/in app) CDP data completeness & quality Time to market for campaigns and experimentation Operational efficiency for marketing teams (automation, self‑service capabilities) NPS/CSAT for customer messaging experiences Build a collaborative team culture that encourages open communication, innovation and career growth while holding Product Managers accountable and striving for excellence Champion a customer first, research‑driven culture where your passion of responding to customers ever‑evolving behaviors is second nature Expertise in customer data activation and segmentation tooling facilitates automation and optimization of campaign orchestration and personalization Translate customer research and market insights into clear priorities and scalable solutions Build, monitor and communicate results of real‑time visibility into funnel health and account outcomes (dashboards, leading indicators, anomaly detection, alerting), while also creating self‑service dashboards for teams equally passionate about our customers Communicate clear, data‑backed recommendations and trade‑offs to senior leadership Qualifications 8+ years developing successful digital products, including 3+ years managing Product Managers Experience designing, launching, and optimizing large‑scale, complex MarTech ecosystems, CRM platforms, CDPs, ESPs, and customer data infrastructure Expertise in creating and maintaining roadmaps, while also training direct reports on best practices Ability to write descriptive narratives that demonstrate knowledge of the problem, strategies, risks, and data that informed the proposed solution or feature Proven ownership of customer lifecycle, segmentation, or personalization products Proven ability to engage Data Scientists and ML teams on predictive or automated capabilities Experience with Agile software product delivery, preferably in a Scrum setting using Jira Expertise in funnel analytics, experimentation, and data‑driven product development Executive‑level communication and storytelling to offer effective updates and streamline communication to a broad audience Additional Requirements Experience with vendor orchestration, model monitoring, and risk decisioning platforms Background building platform capabilities (rules engines, feature stores, experimentation frameworks) Find complex problems with numerous restraints exciting, not daunting Enjoy learning new skills and are passionate about new developments in technology Highly motivated individual who wants to work with the best and be the best Ability to build trusting relationships with peers, teams, and leaders Ability to lead through influence, inspiration, experience, and collaboration Inspire teams to come together and build best‑in‑class B2C products Compensation and Benefits The salary range for this position is $150,000.00 – $200,000.00 USD, depending on relevant experience, geography, business needs, and market demand. This role may offer the following benefits: medical, vision, and dental insurance; life insurance; disability insurance; a 401(k)‑matching program; among other employee benefits. This role may also be eligible for short‑term or long‑term incentive compensation, including, but not limited to, cash bonuses and stock program participation. This role includes paid Flexible Time Off and paid company holidays. About Us At Caesars Digital, We Don’t Just Play the Game — We Set the Standard. As a proud part of Caesars Entertainment, the world’s premier gaming company with more than 80 years of sports betting leadership, Caesars Digital is blazing the trail in digital innovation, customer experience, and industry excellence. We believe every Team Member should be treated like royalty because We Are All Caesars. This guiding principle fuels our commitment to delivering legendary service and creating unforgettable experiences for our customers. From cutting‑edge digital platforms including Caesars Sportsbook, Caesars Palace Online, Horseshoe Online Casino, and Caesars Racebook, to the continuing expansion of our retail footprint and our William Hill legacy, along with powerhouse partnerships across sports and entertainment, we’re building something extraordinary. And we want you to be part of it. Ready to make your mark on the Empire? Explore our open roles and discover how you can help shape the future of gaming. Join us. Blaze the Trail. Because at Caesars Digital, We Are All Caesars. Join us. Blaze the Trail. Because at Caesars Digital, We Are All Caesars. #J-18808-Ljbffr Caesars Entertainment