Trade Marketing Specialist

A leading consumer products company is launching a new division and is seeking a Trade Marketing & Visual Merchandising Manager to help build its retail presence from the ground up. This is an opportunity to play a key role in a new division — shaping how brands show up in-store, driving retail excellence, and ensuring high-quality execution across retail locations. Overview Ensure the successful rollout of new brand point-of-sale materials (POSM), including soft and semi-personalization, by driving retail excellence and high-quality execution, while supporting the merchandising and visual strategy for the division. Key Responsibilities Merchandising Build the Category / Brand retail strategy in line with division and brand objectives and priorities Manage Category / Brand POSM end-to-end — from budget, retro-planning, and supplier brief, through production and shipping, to follow-up and reporting Visuals Manage Category / Brand visuals and videos end-to-end — from budget, retro-planning, and supplier brief, through printing and shipping, to follow-up and reporting Planograms and Guidelines Create how-to documents to guide field managers and in-store teams in implementing the new retail expression Create planograms for all capex configurations Data Management Maintain, update, and optimize merchandising databases Follow up on POSM / visual stock Manage store attribution — assign POSM and visual productions to individual locations Retail Excellence Gather pictures and feedback from the field to enhance retail excellence in top locations Build strong relationships with field teams and suppliers to ensure a smooth rollout What We're Looking For Experience in visual merchandising, trade marketing, retail activation, shopper marketing, or in-store marketing Consumer products, retail, specialty retail, wholesale, or distributor channel experience preferred Hands-on experience managing POSM / point-of-sale materials, in-store visuals, and planograms Strong end-to-end project management skills — budgets, timelines / retro-planning, supplier briefs, production, shipping, and reporting Comfort working with data, databases, stock tracking, and reporting Detail-oriented and highly organized, with the ability to manage multiple brands, projects, and deadlines at once Strong communication skills and the ability to build effective working relationships with field teams, cross-functional partners, and external suppliers A practical, execution-focused mindset — someone who enjoys seeing a brand come to life in-store