Senior Data Analyst

The Senior Data Analyst role supports the design, delivery, and optimization of one of Acxiom's financial services client's customer and digital data products, with a focus on customer data platforms, marketing data lake, and personalization enablement. The role partners closely with product, marketing, technology, vendors and data governance teams for remapping data management and modernization purpose.

The Senior Data Analyst role supports the design, delivery, and optimization of one of Acxiom's financial services client's customer and digital data products, with a focus on customer data platforms, marketing data lake, and personalization enablement. The role partners closely with product, marketing, technology, vendors and data governance teams for remapping data management and modernization purpose.

Key Responsibilities

• Partner with product managers to define product KPIs, success metrics, and analytical requirements across customer and digital products

• Support the modernization of clients' marketing data lake as the enterprise data foundation for customer and marketing insights

• Design and maintain entity-based data models for the marketing data lake

• Apply medallion architecture principles (bronze, silver, gold) to marketing data lake design

• Support analytics, personalization, customer acquisition, and lifecycle-marketing strategies

• Experience with audience segmentation, campaign targeting, suppression, and eligibility rules

• Experience supporting identity graph and third-party identity providers (e.g. LiveRamp, Acxiom )

• Ensure alignment between enterprise data lake entities and Adobe RTCDP profile and event schemas

• Collaborate with engineering and data platform teams to define data ingestion, data remapping, transformation, and modeling requirements

• Document data definitions, business rules, and assumptions in alignment with client's data governance standards

• Apply consent, privacy, and data usage controls across all analytics, journey, and activation use cases

• Support audit, regulatory, and risk-management inquiries with traceable and explainable data flows

• Proactively identify data quality, lineage, or control gaps and recommend remediation actions

Required Qualifications

• Bachelor's degree in analytics, information systems, computer science, economics, or related field

• 3 - 5 years of experience in product analytics, marketing data lake, or customer data platforms

• Strong experience in data modeling (conceptual, logical, and physical)

• Knowledge and experience with Identity graph

• SQL and Excel skills

• Strong ability to translate product and business needs into data and analytics requirements

• Excellent communication skills with technical and non-technical stakeholders

Preferred Qualifications

• Experience in financial services or other highly regulated environments

• Familiarity with identity resolution and customer identity graphs

• Knowledge of data governance frameworks, data lineage, metadata management

• Experience supporting personalization, segmentation, and marketing measurement use cases

• Knowledge of data governance frameworks, data lineage, and metadata management

• Exposure to personalization, decisioning, and next-best-action analytics

Nice to Haves

• Hands-on experience working with Acxiom data products and identity solution including:

• Acxiom Real ID

• AbiliTec

• Data Onboarding and enrichment datasets

• Prospect and look-alike modeling datasets

• Advanced SQL skills and experience working with large, complex dataset

• Experience integrating Acxiom data feeds into enterprise marketing platform, such as CDP, Marketing Data Lake, Campaign Management Systems and Digital advertising platforms

Core Competencies

• Product-oriented analytical mindset
• Strong data modeling and documentation discipline
• Understanding of customer, identity, marketing, and journey data
• Attention to data quality, controls, and compliance
• Ability to influence product and roadmap decisions through insights

We believe in building an awesome workplace where associates feel engaged and want to come to work every single day. It's important to Acxiom that we invest in our culture and promote a healthy work-life balance, even when our associates are at work.

Primary Location City/State:

Homebased - Conway, Arkansas

Additional Locations (if applicable):

Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.

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Attention Colorado, California, Connecticut, Maryland, Nevada, New Jersey, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact View email address on click.appcast.io .

We are leaders in helping brands achieve the number one mantra for every business - know your customer. For fifty years, we've helped marketers deal with a fast-changing future of growing channels, data and technology. By understanding the customer, marketers can communicate with relevance everywhere and drive better customer experiences that build a better brand and, in turn, better business.

We're one of the marketing industry's most experienced, respected and forward-thinking leaders. For nearly fifty years, we've helped the world's best marketers understand their customers so that they can reach people with relevance rather than randomness. Our products and solutions form the data foundation that make it possible for marketers to drive better customer experiences and meaningful interactions at scale across every channel.

Our job opportunities will give you the opportunity to showcase your talents, grow your skills, and expose you to cutting-edge technologies, whether you're an engineer, developer, products guru, systems and security expert, sales and consulting executive, or an intern looking to gain real experience with a company that will make you stand out.

At Acxiom, our values begin with our associates, who are the single most important driver of our success. We're looking to hire people who share our core values: collaboration, excellence, innovation, a focus on outcomes, and being empowered to make and own decisions that benefit our clients and our company. Our values represent our brand promise - to our clients and to our associates - and define our company culture.

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Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here ( .

Attention Colorado, California, Connecticut, Maryland, Massachusetts, Nevada, New Jersey, New York City, Ohio, Rhode Island, Virginia, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact View email address on click.appcast.io .

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