Digital Marketing Specialist

Digital Marketing Specialist

High Tide is a leading cannabis retailer and eCommerce company with a portfolio of brands across North America and Europe. Our portfolio includes Canna Cabana, one of Canada's largest cannabis retail chains, along with leading eCommerce brands including Smoke Cartel, Daily High Club, FAB CBD, NuLeaf Naturals, and more.

We're looking for a Digital Marketing Specialist who loves bringing marketing initiatives to life and thrives in a fast-paced environment where no two days are the same. You'll work across multiple brands and digital channels, supporting email marketing, affiliate growth, paid media, website marketing initiatives, customer insights, and promotional campaigns that reach millions of customers.

Two key areas of focus for this role are email marketing and affiliate marketing. You'll own email campaign calendar management across multiple brands, ensuring timelines stay on track and stakeholders deliver required inputs on schedule. You'll also manage affiliate programs, including partner recruitment, relationship management, campaign coordination, and performance reporting.

In addition, you'll support paid media initiatives, customer surveys, website marketing campaigns, and broader digital marketing projects while working closely with the Digital Marketing Manager to help drive growth across the business.

Please note: This is a remote contractor position based in São Paulo, Brazil, supporting our North American business operations and working EST hours. High Tide does not operate a physical office in Brazil.

English fluency is required. Resumes must be submitted in English. Portfolios are ideally submitted in English; however, Portuguese portfolios will also be accepted.

Responsibilities

Email Marketing

• Own and maintain email marketing calendars across multiple brands.
• Serve as the primary coordinator for campaign timelines, ensuring dependencies across teams are completed on schedule.
• Coordinate campaign timelines with Category Management, Pricing, Creative, eCommerce, Analytics, and Marketing teams to ensure campaigns are ready for launch.
• Support the planning, QA, scheduling, and deployment of email campaigns.
• Monitor campaign performance and report on key email marketing KPIs.
• Support promotional, retention, lifecycle, and automated email marketing initiatives.
• Analyze campaign results and recommend opportunities to improve engagement, conversion, and revenue performance.
• Support A/B testing initiatives and ongoing email optimization efforts.
• Maintain campaign documentation and workflows.

Affiliate Marketing

• Manage and grow affiliate marketing programs across multiple brands.
• Serve as a primary day-to-day contact for affiliate partners, publishers, and affiliate networks.
• Maintain strong relationships with affiliate partners and identify opportunities to increase performance.
• Proactively identify, recruit, and onboard new affiliate partners, publishers, influencers, and strategic partnerships
• Coordinate promotional opportunities and campaign execution with affiliate partners.
• Ensure affiliates receive creative assets, campaign details, and promotional calendars on time.
• Monitor affiliate partner performance, revenue contribution, and overall ROI.
• Analyze affiliate performance data and identify opportunities for growth.
• Support affiliate program growth through outreach, relationship building, and promotional opportunities.
• Prepare weekly and monthly affiliate reporting.

Paid Media & Performance Marketing

• Support the planning, execution, and optimization of paid media campaigns across digital channels.
• Monitor campaign performance and provide recommendations to improve ROAS, CPA, CTR, conversion rates, and revenue.
• Coordinate campaign requirements, audience targeting needs, and creative assets with internal teams and external partners.
• Develop creative briefs and campaign requirements for designers, copywriters, and external partners.
• Analyze campaign results and identify opportunities to improve performance.
• Conduct competitor monitoring and promotional analysis to identify new opportunities.
• Review creative and messaging performance and provide recommendations for future campaigns.
• Provide messaging recommendations based on audience behavior, promotional strategy, and campaign performance.
• Ensure campaign messaging aligns across email, affiliate, paid media, and website channels.
• Prepare performance reporting and insights for marketing leadership.

Website Marketing & Campaign Support

• Support website marketing campaign launches, promotional activations, and digital initiatives across multiple brands.
• Coordinate website marketing initiatives, landing pages, and promotional campaigns with internal teams.
• Review website campaign performance and identify opportunities to improve customer engagement and conversion.
• Analyze customer journeys across email, affiliate, paid media, and website channels.
• Participate in planning discussions for new campaigns, promotions, and digital initiatives.
• Support testing initiatives and provide recommendations based on campaign performance data.

Reporting & Analysis

• Track and report on key performance indicators including:
• Email marketing performance.
• Affiliate revenue and partner performance.
• Paid media performance
• Website engagement and conversion metrics
• Campaign performance
• Prepare weekly and monthly performance reports.
• Identify trends, opportunities, and areas for optimization.
• Identify underperforming campaigns and recommend improvements based on data.
• Support testing initiatives across email, affiliate, paid media, and website campaigns.
• Help establish testing strategies to improve campaign performance over time.
• Maintain campaign tracking and reporting documentation.
• Provide actionable recommendations based on performance data.
• Utilize AI tools to support campaign analysis, competitive research, reporting, and customer insight generation.
• Apply critical thinking and business judgment to validate recommendations and findings.

Qualifications

• 3+ years of experience in digital marketing, with experience in email marketing, affiliate marketing, and performance marketing. Experience in eCommerce and social media marketing is considered an asset.
• Experience building, scheduling, QAing, and deploying email campaigns using platforms such as Klaviyo, Mailchimp, or similar.
• Experience supporting or managing affiliate marketing programs and publisher relationships.
• Experience with affiliate platforms and networks such as Impact, Awin, Minty, ShareASale, Refersion, or similar
• Experience supporting paid media campaigns and performance reporting.
• Experience working with website campaigns, landing pages, promotional launches, or conversion-focused marketing initiatives.
• Experience managing multiple brands, campaigns, or client accounts simultaneously.
• Strong analytical skills with the ability to translate data into actionable recommendations.
• Strong project management and organizational skills
• Strong written and verbal English communication skills

Why You'll Love This Role

• Work across some of the most recognized brands in cannabis, CBD, and accessories.
• Own meaningful projects and gain hands-on experience across email marketing, affiliate marketing, paid media, eCommerce, customer insights, and digital campaigns.
• Collaborate with teams across North America and Europe.
• Help shape campaigns seen by millions of customers.
• Join a fast-growing company where new ideas are encouraged and ownership is valued.
• Build experience across multiple brands and digital marketing disciplines.

About Us

High Tide Inc. is the leading community-grown, retail-forward cannabis enterprise engineered to unleash the full value of the world's most powerful plant and is the second-largest cannabis retailer globally by store count. High Tide (HITI) is uniquely-built around the cannabis consumer, with wholly-diversified and fully-integrated operations across all components of cannabis, including:

• Bricks & Mortar Retail: Canna Cabana™ is the largest cannabis retail chain in Canada, with 200 plus current locations spanning British Columbia, Alberta, Saskatchewan, Manitoba, Ontario and growing. In 2021, Canna Cabana became the first cannabis discount club retailer in the world.
• Retail Innovation: Fastendr™ is a unique and fully automated technology that employs retail kiosks to facilitate a better buying experience through browsing, ordering and pickup.
• Consumption Accessories: High Tide operates a suite of leading accessory e-commerce platforms across the world, including Grasscity.com, Smokecartel.com, Dailyhighclub.com, and Dankstop.com.