Digital Media Director

Job Description

Job Description

Cox Media Group Tampa is seeking a results-driven Digital Media Director to grow digital revenue, develop our sales team, and lead our digital fulfillment team. This is an opportunity for a hands-on leader who can turn client business needs into effective marketing strategies and guide campaigns from the first conversation through execution and renewal.

The ideal candidate combines digital advertising expertise with a working knowledge of broadcast radio and how the two work together. You will partner with sales leadership and Marketing Consultants to build integrated solutions across digital and broadcast, strengthen client relationships, and deliver measurable results.

Key Responsibilities

• Drive monthly, quarterly, and annual digital revenue goals, with a focus on new business, account growth, client retention, and profitability.

• Lead, coach, and develop Marketing Consultants through regular training, one-on-one coaching, joint client meetings, and clear performance expectations.

• Join sellers on discovery meetings and sales presentations to uncover client needs, shape strategy, and help close digital and integrated business.

• Serve as the market’s digital marketing resource for product positioning, campaign recommendations, proposal development, and performance measurement.

• Lead the digital fulfillment team, establishing priorities, coaching team members, and maintaining accountability for timely launches, accurate execution, reporting, and optimization.

• Connect sales, fulfillment, and vendor partners to ensure campaign commitments are clear and client expectations are met.

• Help sellers combine broadcast radio with digital solutions such as streaming audio, podcasting, search, social, display, video, and connected TV.

• Review campaign performance with sellers and clients, translate results into actionable recommendations, and identify renewal and growth opportunities.

• Monitor pipeline development, seller activity, forecasting, and HubSpot discipline to support consistent execution.

• Bring digital best practices, product updates, and market insights into sales meetings and ongoing training.

Qualifications

• Five or more years of successful experience selling digital advertising solutions in a media, agency, or marketing environment.

• A proven record of growing digital revenue and building effective relationships with local businesses and agencies.

• Experience coaching sellers and leading teams, with the ability to set expectations, develop talent, and hold people accountable.

• Experience managing digital campaign fulfillment or overseeing teams and partners responsible for execution, reporting, and optimization.

• Strong knowledge of digital advertising products, audience targeting, campaign metrics, and how to connect performance to client business goals.

• Working knowledge of broadcast advertising and the ability to build credible, integrated digital and radio recommendations.

• Exceptional communication, presentation, coaching, and negotiation skills.

• Strong organization, follow-through, and problem-solving skills, with the ability to manage competing priorities in a fast-paced environment.

• Comfort using CRM systems and sales reporting tools; HubSpot experience is a plus.

• Valid driver’s license, reliable transportation, and appropriate insurance.

Why Cox Media Group Tampa

Help shape digital growth in Tampa Bay while working with a team that connects local businesses with audiences through radio and digital marketing. You will have the opportunity to develop sellers, lead fulfillment, and influence both the strategies we recommend and the results we deliver.