Assistant Manager

Assistant Store Manager

The Assistant Store Manager (ASM) is a key store leader who helps bring sneaker culture to life by leading with energy, ownership, and purpose. This role supports the Store Manager in driving sales results, coaching the team, and keeping the store running strong; day in and day out. Assistant Store Managers are hands-on leaders who move with urgency, stay connected to customers and teammates, and take pride in their store. With an "Always on, Never no" mindset, ASMs help set the tone on the floor while taking ownership of what they can control to deliver a great customer experience.

Responsibilities

• Customer Experience & Sales
• Lead by example on the sales floor with an "Always on, Never no" mindset; bringing energy, confidence, and solutions to every customer interaction.
• Coach the team to deliver great service, share product knowledge, and keep customers excited to shop.
• Support sales goals by staying engaged on the floor and helping the team close the loop with customers.

Store Ops & Execution

• Help manage daily store operations including opening/closing, cash handling, and floor coverage.
• Move with purpose by keeping the store organized, customer-ready, and running smoothly.
• Follow all safety, loss prevention, and standard operating procedures to protect customers, teammates, and product.
• Take an owner/operator mindset by addressing issues, maintaining standards, and taking ownership of store execution.
• Leverage retail technology and digital tools to enhance the customer experience, enable associates on the sales floor, and support efficient store operations.

Teamwork & Leadership

• Serve as Manager on Duty when scheduled, providing confident leadership and clear direction.
• Support hiring, onboarding, and training of store associates.
• Coach teammates in real time, recognizing wins and helping close performance gaps.
• Jump in wherever needed to support the team and store priorities.

Qualifications

• Required: 1+ years of retail experience, preferably in a leadership or key-holding role.
• Ability to coach, motivate, and engage a diverse team.
• Strong communication and teamwork skills.
• Ability to work flexible hours including evenings, weekends, and holidays.
• Reliable, self-motivated, and ready to take ownership.
• Basic understanding of retail KPIs and operational processes.
• Preferred: Previous experience as a Key Holder, Supervisor, or Assistant Manager.
• Experience in a fast-paced or high-volume retail environment.
• Interest in pursuing long-term career growth in retail leadership.

What Success Looks Like

• Engagement: You bring hustle to every shift, moving with purpose and staying attentive to customers, teammates, and store needs.
• Sales: You help drive store sales and conversion through strong floor leadership.
• Customer Experience: You live the "Always on, Never no" mindset with a positive, can-do attitude.
• Execution: Take an owner/operator approach. You hold standards high and get things done.
• Team: We win as one! You show up as a supportive, accountable teammate who lifts others up.