Senior BI & Marketing Analyst

Role Description

The Senior BI & Marketing Analyst is the company’s hands-on business intelligence resource, responsible for turning data from across the business into timely, accurate reporting and actionable insight — with a particular focus on performance marketing. This role operates at two altitudes: partnering with marketing leadership to assist in planning what the business needs from its data at a high level, and then personally executing the analysis, reporting, and dashboard development to deliver it. We’re looking for a motivated self-starter who ramps quickly on new businesses, industries, and datasets, sets a high bar for accuracy, and is equally comfortable presenting to executives and writing the SQL themselves.

Essential Duties & Responsibilities

• Marketing & Business Analytics
  • Analyze customer acquisition performance across paid search, display, affiliate, and organic channels — spend efficiency, conversion rates, cost per acquisition, and cost per subscriber — and recommend optimizations to the performance marketing team.
  • Build and maintain reporting on subscription funnel economics: trial starts, trial-to-paid conversion, rebill/retention, churn, and customer lifetime value by channel and campaign.
  • Analyze A/B and pricing test results to guide decisions on page content, UX, offers, and pricing.
  • Investigate anomalies in traffic, conversion, and revenue data; distinguish real business changes from tracking or attribution artifacts before findings reach stakeholders.
• Reporting & BI Development
  • Retrieve and aggregate data from multiple sources (web analytics, ad platforms, billing/subscription systems, internal databases) into clear, actionable reporting for stakeholders at all levels.
  • Design, build, and maintain automated dashboards and reporting solutions in our BI platform (Domo), migrating existing manual and legacy reporting into governed, automated pipelines.
  • Automate and optimize existing manual data workflows, reducing time-to-insight and error risk.
  • Partner with leadership to define key metrics, KPIs, and dashboards that measure business performance; maintain clear metric definitions and a single source of truth.
• Collaboration & Planning
  • Plan the reporting and analytics roadmap at a high level with business owners, then prioritize and execute the work individually and with BI contractors.
  • Work with cross-functional teams (marketing, product, engineering, finance) and external agency partners on day-to-day execution of analytics projects and initiatives.
  • Over time, coordinate work with BI contractors supporting platform development, reviewing output for quality and consistency.

Qualifications

• 3+ years of experience in business intelligence, marketing analytics, or a comparable analytical role.
• Strong SQL skills, with experience querying and aggregating large datasets from multiple sources; experience with cloud data warehouses (Snowflake preferred).
• Hands-on experience building dashboards and automated reporting in a modern BI platform; Domo experience strongly preferred (Power BI, Tableau, or Looker also relevant).
• Advanced Excel skills, including complex functions, pivot tables, and linked, multi-source workbooks.
• Demonstrated ability to ramp quickly on a new business, industry, and unfamiliar datasets — investigating, mastering, and documenting them with minimal guidance.
• Ability to operate at both altitudes: shape analytics priorities with leadership, then personally deliver the work end to end.
• Strong communication skills — able to present complex quantitative findings in a simple, intuitive format to executive audiences.
• Self-starter with high standards for quality, performance, and accuracy.

Preferred Qualifications

• Direct experience supporting a performance marketing or growth team (paid search, display, affiliates).
• Experience with subscription or trial-based D2C business models and their economics (LTV, ROAS, churn, cohort analysis).
• Familiarity with Google Analytics (GA4), UTM-based attribution, and combining web analytics with internal data.
• Experience working with billing/subscription platform data (e.g., Recurly, Chargebee, Stripe).
• Experience analyzing A/B tests with tools such as VWO, Optimizely, or similar.
• Experience collaborating with external media agencies or BI contractors.

Education & Experience

• Bachelor’s or Master’s degree in Business, Computer Science, Data Science, Statistics, Mathematics, Engineering, or equivalent work experience.

Location

Remote