Marketing Manager

Full-Time In-Office/Hybrid Role

At Hargrave Family Law we help good people navigate divorce with strategy dignity and compassion minimizing destruction on the family. Were looking for an energetic Marketing Manager who will elevate our brand build deep community engagement and flawlessly execute our marketing initiatives while growing our marketing and sales teams with creativity excellence and heart.

This is a strategic departmental leadership role but its also a hands-on one. Youll bring bold ideas to life while managing the day-to-day execution across campaigns events client experience projects and vendor partnerships. Youll help turn the Owners vision into polished realities that connect powerfully with our ideal clientele. And youll guide our marketing team and collaborate with our sales team in acquiring and retaining clients with compassion and our mission and core values will always be at the forefront.

What Youll Own:

• Brand Marketing and Sales Strategy : Refine articulate safeguard and expand the Hargrave Family Law brand in line with its mission ensuring consistency in messaging and visual content across all marketing channels materials and communications.
• All Marketing initiatives: Management of all marketing initiatives ensuring timelines budgets and goals are met including but not limited to:SEO website maintenance and expansion digital/social GMB page nurture campaigns email campaigns content creation authority content print media client referral programsand overall online presence.
• Community Building : Develop meaningful partnerships with key influencers and trusted professionals who serve our ideal clients. Plan execute and coordinate participation in legal industry events groups conferences community events and other sponsorships to increase the firms visibility strengthen professional relationships and increase community engagement.
• Monitoring Metrics and Budget : Track performance ROI A/B testing followed by optimization based on real data and client feedback. Ensure all marketing and sales endeavors conform to the marketing plan and budget.
• Team Supervision and Development : Lead motivate inspire and mentor a small talented team of creatives and coordinators. Provide guidance and support and provide opportunities for professional growth and development in order to foster a high-performing and collaborative team.
• Utilization of Technology: Assist in fully utilizing developing expanding optimizing and maintaining the firms technology use including CRM software call tracking and attribution software review capture software AI usage and all other technology utilized in the firms marketing efforts.
• Vendor Management : Collaborate with design PR ad media and any other vendors involved in supporting the Firms marketing efforts to achieve outstanding deliverables and performance.
• Client Experience : Support a smooth compassionate empathetic and effective intake onboarding and client maintenance system. Collaborate to improve glidepaths that operate in accordance with the firms mission helping provide resources to help potential new clients gain clarity and advocating for the firms ability to help them reach their goals. Provide input to polish resources utilized throughout the client journey ensuring every touchpoint is in line with the Firms voice values and message and is consistent and relationship-driven. Promote client satisfaction through ongoing client relations nurturing.

About You:

• You love the balance of vision and execution both big picture thinking and hands-on tactical work.
• Youre an inspiring leader who can motivate and grow your team to the highest and best use of their talent.
• You are high energy positive and resourceful you naturally take ownership without needing to be micromanaged.
• You are a natural project manager innately organized and detail-oriented.
• You are a brand strategist with a strong eye for polish quality and brand cohesion and with a track record of translating a founders vision into a vibrant visible reality .
• Youre excited to be part of a mission-driven law firm making a real difference in peoples lives.

Requirements:

• 5 years of experience in true marketing leadership roles with a strong emphasis on brand building campaign execution project management and team leadership .
• Depth of expertise in all areas described above with proven results.
• Proficiency with marketing metrics reporting testing and optimization strategies.
• Collaborative in nature with excellent communication writing and interpersonal skills.
• Experience in marketing for professional services (law finance consulting healthcare). Note: B2B experience is not always directly translatable.

Bonus Points:

• Familiarity with high-touch client experiences and luxury service brands.
• Prior experience in the Dallas-Fort Worth community including outlying suburbs.

Required Experience:

Manager