Growth & Product Marketing Manager

Location : Remote (U.S.) Compensation: $85,000.00 - $92,000.00 Position Type: Full-Time, Exempt About Us Project Equity is a national leader in the movement to harness employee ownership to maintain thriving local business communities, honor company legacies, and address wealth inequality. Through our core organizational initiatives and our EO Equals platform, we partner with cities, regions, and professional sectors to normalize employee ownership as a mainstream economic solution and broaden access to wealth-building opportunities. Role Overview The Growth & Product Marketing Manager acts as the \"Conversion Bridge,\" responsible for turning national awareness into localized, high-intent B2B leads. Reporting to the VP of Marketing & Communications, this role serves as the strategic lead, project manager, and workflow architect for our paid digital advertising campaigns, regional marketing flights, blog distribution, and email engine. Beyond creating content from scratch, you will orchestrate the end-to-end user journey, taking high-level intellectual property and managing internal/external resources to translate our reach into measurable lead acquisition, pipeline velocity, and mission impact. Key Responsibilities 1. Paid Campaign & Performance Media Management Paid Media Execution : Serve as the strategic lead and primary project manager for all paid digital advertising campaigns across key channels (LinkedIn, Google Search, and Google Demand Gen). Creative Workflow & Testing : Drive asset performance by identifying creative gaps, managing the production pipeline, and executing rigorous A/B testing (static vs. video) tailored to targeted B2B audiences. Agency & Vendor Accountability : Act as the primary point of contact for external media buying agencies, freelance designers, and digital vendors, ensuring external partners are actively optimizing campaigns and hitting target CPL/CAC metrics. Geotargeted & Event Campaign s: Design and deploy localized paid media flights to support regional initiatives, regional webinars, and event-specific push strategies (e.g., maximizing registration and engagement for our regional events). Retargeting & Lifecycle Integration : Oversee the structural alignment of our paid retargeting funnels, ensuring paid traffic drops onto highly optimized landing pages that feed into automated email flows. Project Equity & EO Equals Content Operations : Direct the operational workflow, editorial calendar, and distribution strategy for the Project Equity blog and EO Equals website content. IP Repurposing : Repurpose complex economic data, client case studies, and executive reports into high-converting middle-of-funnel (MOFU) digital assets that clearly communicate the value proposition of employee ownership. Conversion Rate Optimization (CRO) : Architect the \"Traffic-to-Consultation\" pipeline by strategically placing \"Choice-Path\" calls-to-action (CTAs) across all digital touchpoints to seamlessly move users from passive observers to qualified leads. SEO & Digital Hygiene : Partner with the Sr. Manager of Marketing Ops to ensure all web platforms meet Google's E-E-A-T standards, managing regular content audits to retire or update outdated collateral. Movement Resource Distribution : Align with the Director to ensure that broader national narratives on EO Equals website are operationally supported by downloadable, lead-generating tools. Email Nurture Architecture : Own the strategic deployment of our Email Nurture Engine, mapping automated funnel pathways and geotargeted email sequences to segment the database and push prospects toward a consultation. Lead Magnet Campaigns : Lead the cross-functional promotional lifecycles for quarterly \"High-Value Pieces\" (e.g., Succession Planning Toolkits, Industry Reports) to aggressively scale our first-party data list. Audience Segmentation : Define and monitor the automated workflows that deliver personalized, hyper-relevant content to prospects based on geography, industry, or buyer intent. B2B Sales Enablement : Map the buyer’s journey to identify content gaps; design and deliver high-utility, Bottom-of-Funnel (BOFU) toolkits (e.g., ROI calculators, localized case study layouts) that empower Business Development teams to convert leads into active consultations. Webinar Integration SOPs : Ensure that all regional and national webinars follow standardized lead-capture frameworks and immediate post-event nurture tracks to maximize digital event ROI. 5. Performance Tracking & Budget Accountability Funnel Analytics : Partner closely with Marketing Ops to review live data dashboards, monitoring lead progression and identifying conversion drops across paid and email channels. Data-Driven Adjustments : Continually optimize campaigns based on real-time Cost Per Lead (CPL) and Customer Acquisition Cost (CAC) metrics to ensure marketing resources are calibrated for maximum performance. Qualifications and Skills Experience : 5+ years in performance marketing, growth marketing, product marketing, campaign project management, or lifecycle marketing in a B2B or professional services environment. Paid Digital & Agency Management : 4+ years of hands-on experience managing and optimizing multi-channel paid B2B digital advertising campaigns (specifically LinkedIn and Google Suites), with a proven track record of overseeing external performance agencies. Conversion & Funnel Strategy : Proven success architecting digital user journeys, implementing conversion-rate optimization (CRO) principles, and mapping complex automated email logic paths. Editorial & Content Operations : Experience managing an editorial calendar, structural formatting for SEO/readability, and repurposing long-form or academic text into marketing copy. MarTech Tools : High proficiency with project management tools (e.g., Asana), marketing automation platforms, landing page builders, SalesForce and CRM-integrated workflows. How Success is Measured Campaign Velocity & Budget Efficiency : Flawless, on-time delivery of paid media campaigns while successfully defending and optimizing CPL and CAC efficiency targets. Lead Generation : Achievement of core conversion goals, specifically turning broad paid and event traffic into marketing-influenced business consultations. Database Growth : Month-over-month expansion of core email database segments via automated lead magnets and gated asset workflows. Funnel Optimization : Measurable improvement in conversion rates at key transition points (e.g., ad click to page view, blog read to consultation request). (The following benefits package is subject to revision) Various health, dental, and vision insurance options with full premium coverage for the employee and partial coverage for dependents and families. Generous Paid Time Off (PTO) and observed holidays. Remote work stipend for home office connectivity. #J-18808-Ljbffr Project Equity