Manager Audience Data and Analytics

The opportunity We need an Audience and Analytics Manager to oversee the Unity Audience Hub, managing the full lifecycle of audience development, segmentation, and activation—from data sourcing to measuring commercial impact. This role is a unique blend of data, technology, and commercial strategy, focused on delivering impactful solutions for Unity's programmatic advertising clients and stakeholders using our first-party data. What you'll be doing Manage internal data pipelines to integrate all available Unity data into Audience Hub. Partner with technical teams (data science, ops, engineering, BI) to co-develop solutions. Provide commercial teams with performance insights and an end-to-end data measurement framework. Develop a global data dictionary using proprietary Unity signals and manage the Audience Hub taxonomy. Support sales teams by building custom audience segments and measurement solutions. Provide operational support for daily tasks, including campaign setup, reporting, analysis, and RFP response. Serve as an audience insights specialist, understanding Unity's global audience. Partner with product/commercial teams on research and data exploration to make strategic growth recommendations. Manage clean room operations for client first-party data collaboration and provide insights to sales/GTM teams. Work with measurement partners to apply industry-leading solutions and align objectives with outcomes. Drive cross-platform measurement strategy and implementation to demonstrate media investment value. Oversee post-campaign reporting for audience targeted campaigns, collaborating with Sales/Product to define KPIs and deliver actionable insights. What we're looking for Programmatic ad experience, leveraging data and analytics. Audience data management, familiar with leading DMPs. Data management/modeling experience in cloud environments (GCP, Snowflake, etc.), including data clean rooms. Experience in the mobile gaming/app advertising ecosystem. Excellent technical writing, skilled in using LLMs for documentation. Solutions--oriented with strong analytical, critical thinking, and problem-solving skills. You might also have Project management skills. Experience in in-app environments and specifically within the mobile gaming eco-system. Experience in applying your skills and knowledge in both US and non-US international markets. Additional information Relocation support is not available for this position Work visa/immigration sponsorship is not available for this position Note: Certain locations require a good faith disclosure of the base salary range for the role. The actual salary for the successful candidate may differ based on location, experience, and other job-related factors. Gross pay salary: $139,300—$208,900 USD Benefits At Unity, we want our team members to thrive. We offer a wide range of benefits designed to support well-being and work-life balance. Please note: Benefits eligibility, specific offerings, and coverage vary based on the country and employment status. While specific benefits vary, here are some of the ways we strive to take care of our eligible team members globally: Comprehensive health, life, and disability insurance Commute subsidy Employee stock ownership Competitive retirement/pension plans Generous vacation and personal days Support for new parents through leave and family-care programs Office snacks Mental Health and Wellbeing programs and support Employee Resource Groups Global Employee Assistance Program Training and development programs Volunteering and donation matching program Life at Unity Unity [NYSE: U] is the leading platform to create and grow games and interactive experiences. Creators, ranging from game developers to artists, architects, automotive designers, infrastructure experts, filmmakers, and more, use Unity to bring their imaginations to life across multiple platforms, from mobile, PC, and console, to spatial computing. As of the third quarter of 2024, more than 70% of the top 1,000 mobile games were made with Unity, and in 2024, Made with Unity applications had an average of 3.7 billion downloads per month. For more information, please visit Unity. Unity is a proud equal opportunity employer. We are committed to fostering an inclusive, innovative environment and celebrate our employees across age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. Our differences are strengths that enable us to support the growing and evolving needs of our customers, partners, and collaborators. If you have a disability that means there are preparations or accommodations we can make to help ensure you have a comfortable and positive interview experience, please fill out this form to let us know. This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English. HeadHunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. Unity does not accept unsolicited headhunter and agency resumes. Unity will not pay fees to any third-party agency or company that does not have a signed agreement with Unity. Your privacy is important to us. Please take a moment to review our Prospect Privacy Policy and Applicant Privacy Policy. Should you have any concerns about your privacy, please contact us at View email address on click.appcast.io. #J-18808-Ljbffr Unity South APAC (SEA, ANZ, IND Subcont.)