Digital Marketing Specialist

Our client is seeking a highly motivated Digital Marketing Specialist to join its growing team. This unique position blends digital marketing leadership with executive support, offering the opportunity to influence both the organization's brand presence and strategic business initiatives. Reporting directly to executive leadership, this individual will lead digital marketing efforts, strengthen the company's online presence and support long-term business growth through innovative marketing strategies, data-driven decision making and emerging AI technologies. In addition, this role will provide high-level executive support to help keep daily operations organized and running smoothly. The ideal candidate is creative, highly organized, technology-forward and enjoys working in a fast-paced entrepreneurial environment where priorities shift and every day brings something new. What You'll Do Digital Marketing & Brand Strategy Develop and execute digital marketing strategies that strengthen brand awareness and support business growth. Lead search engine optimization (SEO) initiatives to improve organic search rankings, website visibility and lead generation. Plan, launch and optimize paid advertising campaigns across platforms such as Google, Meta, LinkedIn and other digital channels. Design and analyze A/B tests for websites, landing pages, advertisements and email campaigns to improve engagement and conversion rates. Create compelling digital content including website copy, blogs, email campaigns, social media content, presentations and promotional materials. Manage social media strategy, editorial calendars and audience engagement across multiple brands or business units. Maintain and continuously enhance company websites to ensure content remains accurate, engaging and optimized. Research, evaluate and implement AI-powered marketing tools that improve efficiency, automate workflows and enhance customer engagement. Monitor website analytics, advertising performance and campaign metrics while providing recommendations that maximize marketing ROI. Partner with operational leaders and executive leadership to promote events, customer initiatives and strategic business priorities while maintaining consistent brand messaging. Executive Operations & Administrative Support Manage executive calendars, scheduling priorities and meeting logistics. Coordinate domestic and international travel, including flights, accommodations, transportation and detailed itineraries. Prepare, reconcile and submit expense reports. Organize meetings, presentations, executive materials and special projects. Conduct research and assist with strategic initiatives as needed. Handle confidential information with professionalism, discretion and sound judgment. Anticipate executive needs, manage competing priorities and proactively remove administrative obstacles. Qualifications Bachelor's degree in Marketing, Communications, Business or a related field preferred. Three or more years of experience in digital marketing, executive support or a combination of both. Hands-on experience with SEO, paid digital advertising and website management. Experience managing content management systems such as WordPress, Squarespace or similar platforms. Working knowledge of Google Analytics, Google Ads, Meta Business Suite and other digital marketing tools. Experience using A/B testing and campaign performance data to optimize results. Familiarity with AI platforms such as ChatGPT and other emerging technologies that improve marketing effectiveness and operational efficiency. Excellent written and verbal communication skills with exceptional attention to detail. Strong organizational, project management and time management skills. Proficiency with Microsoft Office and Google Workspace. Experience with Canva, Adobe Creative Suite or similar design software is a plus. Ability to manage multiple priorities while maintaining professionalism, accuracy and confidentiality. What Will Help You Succeed Entrepreneurial mindset with a proactive, solutions-focused approach. Exceptional organization and follow-through. Creative thinker who enjoys balancing strategy with hands-on execution. Ability to work independently while collaborating across multiple departments. Adaptability and enthusiasm for a fast-paced, high-growth environment. Strong business judgment and professional maturity. Genuine interest in technology, innovation and continuous improvement. #J-18808-Ljbffr