Campaign Manager

Campaign Manager

The Campaign Manager is responsible for executing and optimizing multichannel marketing campaigns across multiple markets. This role focuses on day-to-day campaign execution, including email marketing, lifecycle campaigns, performance tracking, and the application of AI-powered tools. Reporting to the Senior Marketing Manager, this position translates marketing strategy into launched, measured, and continuously improved campaigns.

Responsibilities

Campaign Execution

• Execute integrated marketing campaigns across email, landing pages, and paid channel support.
• Support campaigns targeting global markets and audiences.
• Build, QA, launch, and maintain campaign assets using marketing automation and CRM tools, and AI-assisted workflows.
• Manage campaign timelines and calendars to ensure on-time delivery.
• Leverage AI tools to streamline campaign setup, content generation, and workflow efficiency.

Email Marketing

• Build and deploy email campaigns for lead generation, nurture, and engagement.
• Apply segmentation by audience type, funnel stage, region, and program.
• Monitor and report performance metrics including open rates, click-through rates, and conversions.
• Execute A/B testing and apply optimizations to improve performance.
• Maintain accurate campaign setup and data hygiene in CRM and marketing systems.

Paid & Channel Support

• Support paid campaign execution through asset coordination, QA, and tracking.
• Ensure accurate campaign tracking, UTMs, and CRM attribution.
• Partner with senior team members on performance insights and optimization recommendations.

Collaboration

• Work cross-functionally with sales, content, design, and web teams.
• Communicate campaign status, risks, and results clearly and proactively.
• Support consistent execution across programs and regions.

Qualifications

Required

• Bachelor's degree in marketing, business, or related field.
• 3+ years of experience in campaign marketing, demand generation, or lifecycle marketing.
• Hands-on experience with:
• Email marketing and marketing automation platforms (Pardot, Braze, etc.)
• CRM systems and campaign tracking (Salesforce)
• Strong organizational and project management skills.
• Data-driven mindset with attention to detail.
• Ability to manage multiple campaigns simultaneously in a fast-paced environment.
• Familiarity with AI-powered marketing tools or demonstrated ability to learn and apply AI in campaign execution.

Preferred

• Experience supporting global or regional marketing programs in K12 education, assessment, credentialing, or B2B SaaS environments, with an understanding of complex buying cycles.
• Familiarity with paid media support and attribution models.
• Experience working closely with sales or SDR teams.
• Experience using AI tools for content generation, campaign optimization, or marketing analytics.

Prometric is an Equal Employment/Affirmative Action employer. We do not discriminate in hiring based on sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by federal, state, and local law.