Consumer Insights Manager

Job Description

Job Description

Grow with Welch's!

Welch's is on a journey towards our bold ambition of being the global-leader of convenient, good for you fruit-based food and beverages. To turn this goal into a reality we need you and other exceptionally talented, agile, and innovative individuals who are eager to contribute to something extraordinary!

At Welch's, we're not just offering a job; we're inviting you to be a part of a vibrant, authentic, and inclusive culture where you not only belong, but also have the opportunity to unleash the best, most authentic version of you.

Position Summary:

We are seeking a dynamic Insights professional to join our team as a Consumer Insights Manager . You will play a crucial role in supporting the development and execution of brand strategies to drive business growth.

The Consumer Insights Manager will join the Welch's Brand & Innovation team on the journey to refresh and revitalize a 150-year old Brand with a strong equity and purpose. In 2023, we launched a new master brand campaign called Let's Fruit Stuff Up, new package design, and built a disruptive innovation funnel. We need your help to take the next step in making Welch's a modern and relevant brand for today's consumer.

Where You'll Work:

This role will be based out of our new headquarters in Waltham, MA where you can immerse yourself in a dynamic workplace where innovation thrives and collaboration is key.

Our company in-office schedule is designed to maximize collaboration & relationship building balanced with flexibility and well-being with 3 days in office and Thursdays/Friday being remote, flex days.

What You'll Do:

• Give input into the consumer learning plan to support the Brand & Innovation team. This entails working very collaboratively to identify key business objectives, design and execute research solutions and socialize results and recommendations across the organization.
• Lead insights projects with key stakeholders and external partners. Ask clarifying questions to ensure project objectives are on-strategy and driving the needs of the overall organization.
• Build relationships with key stakeholders and visibility within the Brand & Innovation team and other key cross-functional partners with a POV on research results and implications.
• Focus will be on innovation and identifying opportunities/threats for our core business across two current categories. Additionally, identify and develop new opportunities with our Transformational Innovation and Licensing teams.
• Work closely with Brand and R&D to identify new product opportunities and validate/recommend optimization for new product prototypes and reformulations.
• Own our suite of primary research platform partners (qualitative and quantitative). Manage funding, relationships, renewals and termination of current partners and identify new partners where needed.
• Enhance the Consumer Segmentation Playbook by integrating additional data sources and deepening the insights available to the Brand & Innovation team.
• Leverage a custom AI platform to optimize our research library, conduct analyses and identify other opportunities to leverage the tool.
• Modernize and manage the idea and product testing databases by transferring them to Smartsheet (or similar program). Ensure that all historical and new tests are organized, searchable, and regularly updated.
• You will roll up your sleeves to get the job done with speed, accuracy and knowledge of cutting-edge research techniques.

Who You Are:

• Curious and knowledgeable about how consumers make decisions, especially for new products and the impact on the core business.
• Strong research technical skills (i.e., leverage DIY research platforms, screener/survey development, data quality validation, etc.).
• Excellent analytical skills and the ability to translate "consumer learning" into actionable recommendations for business growth.
• Strong oral and written communication skills.
• Very organized and able to effectively prioritize and lead projects.
• Problem Solver with analytical capability and creativity.
• Focus on anticipating and overcoming obstacles with the desire to deliver results.
• Sets stretch goals and plans to achieve them.
• Develops meaningful relationships and collaborates across departments.
• Consistently questions the way things have always been done and challenge courageously for improved methodologies.

What You'll Need:

• Bachelor's Degree in related fields such as psychology, marketing, anthropology, statistics and an MBA preferred. An equivalent combination of education and experience that proves ability to perform role may be considered.
• 5+ year of related Consumer Insights experience
• Food and Beverage or Consumer Packaged Goods (CPG) experience is a plus
• A foundational knowledge of the Consumer Insights industry with what partners have to offer, especially quick-turn solutions
• Ability to synthesize data from different sources such as primary, secondary and syndicated and turn into insights
• Knowledge in areas such as quantitative and qualitative techniques, new product development, measuring success in market and how to track progress.
• Strong ability to simply and clearly communicate about insights with passion, understanding and candor.

What You'll Enjoy:

• Organization with a bold, clear purpose & vision for the future
• Inclusive Culture: Be a part of an inclusive workplace where you not only belong but also have the opportunity to be the best version of yourself
• Passionate Community: You are encouraged to have a voice, share your opinions, and have individual impact on the success of the business
• Hybrid work model : Flexible & collaborative work environment to maximize well-being & success
• Paid Time Off and Holidays: Available for you to enjoy time away from the office to rest and recharge
• Paid Volunteer Time Off : 40 hours of paid volunteer time for all non-union employees
• Development & Advancement : Formal and informal opportunities to develop and grow your career
• Compensation Package Consisting of Competitive Base Salary and Annual Incentive Plan (Bonus)
• 401K plan with Generous Company Match
• Flexible Benefits from your first day: Choose the benefits that meet your needs and preferences
• Health, Dental & Vision Insurance
• Health Savings Accounts
• Life and accident insurance
• Employee Assistance Programs
• Tuition reimbursement program
• Additional benefits available through Perks at Work
• Paid parental (and adoption) leave - Available after 12 months of employment

The anticipated hiring base salary range for this position is $120,000- $130,000 annually for US-based employees. This range reflects the minimum and maximum for the position across all US locations, is based on a full-time work schedule, and is Welch's good faith estimate as of the date of this posting. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. In addition to base salary, this role is eligible for participation in a bonus plan.

#LI-Hybrid

Welch's is an Equal Employment Opportunity Employer. We are committed to the prevention of employment discrimination based on race, religion, color, sex, gender identity, national origin, age, marital status, disability and/or military or veteran status, sexual orientation or any other action covered by federal or applicable state/local laws.

Welch's offers more than just a job - it's an opportunity to grow, innovate, and make a global impact with a passionate community.