Retail Media Strategy Lead

No Relocation Assistance Offered Job Number #173146 - Overland Park, Kansas, United States Who We Are Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name! Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all. At Hill’s we have a purpose to transform the lives of millions of pet families through pioneering innovation, science-led nutrition, and the best and brightest people. If you’re interested in work that matters, fueled by passion for pets, we invite you to apply. Founded more than 75 years ago with an unwavering commitment to pet nutrition, Hill’s mission is to help enrich and lengthen the special relationships between people and their pets. Our decades of science and research guide us in creating nutrition that’s a step ahead so pets and pet parents can enjoy every day together. As the US #1 Veterinarian recommended pet food brand, knowledge is our first ingredient with 220+ veterinarians, PhD nutritionists and food scientists working to develop breakthrough innovations in pet health. Retail Media Manager , you will be a part of Hill’s Media team and will be primarily responsible for leading the development and execution of retail media strategies and plans to deliver brand objectives. Primary tasks include the day to day management of Hill’s retail media partners, and partnering with Hill’s shopper marketing teams to align media activations to National media and marketing plans. This position requires the ability to work cross functionally across our organization in a highly visible role while balancing a range of projects and priorities. Extensive experience in planning, executing, and reporting on large-scale full funnel media campaigns across paid channels is a must have. Responsibilities Develop and execute retail media strategies and plans with each lead customer aligning brand’s overall business and media strategy Deep understanding of the Retailer, their plans and overall media and what role does the brand play in that Partner with shopper marketing teams to align the media plans to the overall shopper marketing initiatives Partner with brand and eCommerce teams to ensure retail media campaigns are integrated with broader marketing and brand media strategies Closely work with Retailer’s agency to manage media buys, placements, execution and optimization to deliver the agreed plan Develop Audiences definition for each customers media plan working with data identify resolution parties and customer 1P data Manage quality assurance of media campaign activation, ensuring all buys meet best practices and contracted details Ensuring campaigns are optimizing and delivering to priority media and brand KPIs Spearhead the Clean room use cases to drive efficiencies and obtain insights on actual media execution Establish and maintain a robust reporting framework to track key performance indicators (KPIs) such as sales, share of voice, MMM, return on ad spend (ROAS), and audience strategy Generate weekly, monthly, and quarterly performance reports, providing clear, concise summaries of campaign performance and key learnings Analyze large datasets to uncover trends, identify insights, and make data-backed recommendations for campaign optimization and future strategy Share findings across retail media teams, to build best practices and benchmarks for future retail marketing activations Serve as the internal subject matter expert on all things retail media, providing guidance and training to cross-functional teams Stay up-to-date on the latest platform updates, best practices, and industry developments Actively participate in joint business planning with our retail partners to leverage their advertising capabilities effectively Required Qualifications Bachelor’s Degree in Marketing, Media, or related field 5+ years of media experience (Media Planning, Buying, Analytics, Optimization, Execution) Preferred Qualifications 2+ years of Retail Media Experience Proven track record of managing significant media budgets and achieving strong ROI Expert-level knowledge of major media platforms, including Amazon Ads (Amazon Marketing Cloud a plus), Google, and DSPs Strong analytical skills with the ability to interpret data from various sources and relate them back to business goals and objectives Excellent communication and presentation skills, with the ability to distill complex data into clear, actionable insights for a non-technical audience Highly organized, detail-oriented, and capable of managing multiple projects simultaneously Proactive and self-motivated with a strong sense of ownership and accountability Familiarity with marketing attribution models and incrementality testing Compensation and Benefits Salary Range $109,600.00 - $155,000.00 USD Pay is determined based on experience, qualifications, and location. Salaried employees may also be eligible for discretionary bonuses, profit-sharing, and long-term incentives for Executive-level roles. Benefits: Salaried employees enjoy a comprehensive benefits package, including medical, dental, vision, basic life insurance, paid parental leave, disability coverage, and participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements. Additional benefits include a minimum of 15 vacation/PTO days (hourly employees receive a minimum of 120 hours) and 13 paid holidays (vacation days are prorated based on the employee's hire date within the calendar year). Paid sick leave is adjusted based on role and location in accordance with local laws. Detailed information regarding paid sick leave entitlements will be provided to employees upon hiring and may be subject to adjustments based on changes in legislation or company policies. Our Commitment to Inclusion Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business. Equal Opportunity Employer Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law. Reasonable accommodation during the application process is available for persons with disabilities. 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