North America Marketing Manager

Job Description

Job Description

North America Marketing Manager

We have partnered with a well-established international company to fill a North America Marketing Manager position. The position is based in Fresno, CA.

The North America Marketing Manager leads regional marketing, product management, communications, public relations, social media, and commercialization activities across North America. This is a “working management” role that oversees both the Marketing and Product teams and suppliers/contracts serving a critical connection between customers, sales, technical teams, and executive leadership. The role is responsible for translating market opportunities, customer insights, and product innovation into commercial success.

Summary of Job Expectations

· Develop and execute integrated marketing strategies supporting growth across the U.S., Canada, and Mexico.

· Lead brand awareness, demand generation, customer engagement, retention, and market expansion initiatives.

· Manage marketing budgets, vendors, agencies, and performance metrics.

· Oversee product strategy, positioning, portfolio management, and lifecycle planning.

· Partner closely with Global Marketing, Technical, Regulatory, Operations, and Sales teams.

· Drive commercialization of new products, technologies, and services.

· Develop and execute go-to-market strategies and product launch plans.

· Serve as the voice of the customer throughout development and commercialization.

· Lead media relations and build relationships with industry publications, journalists, and influencers.

· Manage press releases, thought leadership content, executive communications, and public relations activities.

· Identify opportunities for speaking engagements, industry recognition, and brand visibility.

· Oversee social media strategy, digital campaigns, website content, email marketing, and customer communications.

· Ensure consistent messaging across all channels and monitor engagement metrics.

· Develop sales enablement materials, customer success stories, presentations, and collateral.

· Support trade shows, field days, webinars, customer meetings, and industry events.

· Lead, coach, develop, and manage small team as well as suppliers/contractors.

· Promote collaboration, accountability, innovation, and continuous improvement.

Summary of Qualifications

· Bachelor's degree in Marketing, Business, Agriculture, Communications, Product Management, or related field.

· 5+ years of professional experience in a similar working management role.

· Experience leading product launches and commercialization programs.

· Strong communication, presentation, and relationship-building skills.

Compensation and Benefits

·$115,000 - $160,000 , depending on qualifications

· Medical, Dental, and Vision Insurance

· Generous paid time off and holidays

· 401k with match and Profit sharing

· Life and AD&D Insurance

· Paid Maternity and Parental Leave

The job expectations listed above are designed to indicate the general nature and level of work to be performed in the role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of the position.

The organization is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other protected category under applicable law.