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Sr. Communications Manager II

$148k - $233k

LinkedIn

Job Description At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team. This role can be based in our San Francisco, Sunnyvale, Chicago or our New York office. LinkedIn is seeking a Senior Communications Manager with deep B2B comms experience and a passion for telling high-impact stories that communicate customer value. This individual will work across our global Customer & Tech Communications team and will focus on driving stories through earned media, creator engagements, and owned content to help our customers understand the value LinkedIn delivers across our entire portfolio of B2B products. You will lead earned media and storytelling across a variety of B2B workstreams with a focus on driving earned coverage that maps directly to business impact. You will lead our B2B customer storytelling, collaborate across LinkedIn’s various lines of business to develop stories and support global campaigns that reach our customer audiences across recruiters, marketers, and sellers, and work with partners across global comms, product, marketing and sales to identify storytelling opportunities. You will be both a player and coach for media relations – driving earned customer-focused stories, leading media relations across core B2B moments, supporting inbound earned media requests, and providing counsel on media relations strategies across large projects. In addition, deep expertise in writing, project management, organizational skills, and stakeholder management are required to succeed in this role. Responsibilities Lead customer storytelling across B2B products to reach recruiter, marketer and seller audiences Introduce innovative ways to showcase customer stories Create an ongoing cadence of media conversations with customer-led stories Strategically pitch stories and gain earned coverage that helps customers understand value LinkedIn provides Lead proactive and reactive storytelling and narrative building, while reinforcing strategic messaging, in North America Lead product issues and change management storytelling across B2B products, proactively flagging potential reputational risks and mitigating complex, wide-scale issues Build and maintain strong relationships with tier‑one media targets Draft compelling headlines, pitches and narratives to land priority stories Develop proactive storylines and media hooks to generate earned results when news is scarce Collaborate with LinkedIn Global Communications teammates to weave product narratives and customer value into larger company stories Gather insights and data to tell stories, turning complex information into engaging, easy-to-understand narratives Stay ahead of media trends and changes to adapt strategies for meaningful earned media results Write and edit content, including pitches, narratives, articles, LinkedIn platform posts, bylines, etc. Connect the dots across lines of business to identify opportunities for larger LinkedIn stories, supporting a #OneLinkedIn approach Embody and champion LinkedIn culture and values in individual and team work Qualifications Basic Qualifications: 9+ years of experience in communications, marketing, journalism, or a related field, and 3+ years in external communications Preferred Experience: 6+ years of B2B product communication experience; ideally 2+ years in customer storytelling Strong results in dynamic, high-growth, fast‑paced environments with a track record of delivering on projects with tight deadlines and cross‑functional dependencies Expert‑level knowledge of newsroom operations and digital journalism trends A portfolio demonstrating placements in premier global outlets (e.g., WSJ, New York Times, BBC) Excellent written and oral communication skills, with the ability to position a story and weave multiple messages for maximum impact Experience managing reputation‑impacting issues Proficiency in applying AI tools to daily work Experience developing scripts and video content for executive voices Organizational skills and the ability to juggle multiple projects simultaneously Experience collaborating across cross‑functional teams toward common goals Strong media relations experience, managing day‑to‑day and long‑term communication strategy, pitching proactive stories, identifying risks, and monitoring media trends Strong project management, decision‑making, and prioritization skills Ability to maintain strong internal and external relationships at all levels and motivate a team toward shared goals Integrity, confidentiality, and ethical standards Suggested Skills: Corporate Communications, B2B Communications, Customer storytelling Media Relations, Writing & Storytelling Analytical Thinking LinkedIn is committed to fair and equitable compensation practices. The pay range for this role is $148,000 to $233,000. Actual compensation packages are based on factors such as skill set, depth of experience, certifications, and work location. The total compensation package may also include annual performance bonus, stock, benefits, and other incentive compensation plans. Visit for more information. Additional Information Equal Opportunity Statement We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful. If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us and describe the specific accommodation requested for a disability‑related limitation. Fill out an accommodation request here: Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to: Documents in alternate formats or read aloud to you Having interviews in an accessible location Being accompanied by a service dog Having a sign language interpreter present for the interview A request for an accommodation will be responded to within three business days. Non‑disability related requests, such as following up on an application, will not receive a response. San Francisco Fair Chance Ordinance Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records. Pay Transparency Policy Statement As a federal contractor, LinkedIn follows the Pay Transparency and non‑discrimination provisions described at Global Data Privacy Notice and Compliance Posters for Job Candidates Please use the link below to access documents that provide information about how LinkedIn handles the personal data of employees and job applicants, as well as the E-Verify Participation Notice and the Department of Justice Immigrant and Employee Rights Section Right to Work posters: #J-18808-Ljbffr LinkedIn

Vacancy posted 2 days ago
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