Senior Product Marketing Manager

At RADAR, we’re transforming the way the world thinks about physical retail. RADAR has raised over $104M from top investors, retailers, and strategics and works with some of the world's retail brands including American Eagle and Gap. We’re building the future of in-store experience where every product and every person can be precisely located in real time. Our platform combines RFID and AI to unlock hyper-accurate product visibility and automation at scale. From real-time inventory tracking to seamless checkout experiences, our technology empowers some of the world’s largest retailers to streamline operations, reduce loss, and elevate both employee and customer experiences. We’re a fast-growing, mission-driven startup where bold ideas, collaboration, and impact are at the core of everything we do. Join us as we reshape the physical world with digital precision, starting with retail and expanding far beyond! OUR VALUES Mission-Driven : We’re transforming retail with cutting-edge technology and building something that truly matters. Collaborative Team : We thrive on curiosity, shared goals, and solving complex problems together. High Impact : You’ll make meaningful contributions from day one and help shape the future of our product and company. Clear Communication : We value honesty, humility, and respectful dialogue—everyone’s voice matters. Balanced Lives : We work hard, but not at the expense of well-being. We respect time, boundaries, and life outside of work. Diverse Perspectives : We believe better ideas come from diverse backgrounds, experiences, and viewpoints. Empathy-Driven Design : We build with deep respect for our end users, listening closely to their feedback and needs. ABOUT THE JOB RADAR sells a technically complex platform into enterprise retail. The sales cycle involves multiple stakeholders across IT, operations, merchandising, and finance, each evaluating the platform from a different angle. The commercial team needs materials, messaging, and competitive intelligence that are accurate, current, and useful in an active deal, not polished for their own sake. This role owns the internal product marketing function: positioning, messaging, competitive analysis, sales enablement, and the materials the commercial team uses to move deals forward. It is not a demand generation or brand role. The output is clarity, credibility, and tools that help RADAR’s commercial team have better conversations with retailers at every stage of the buying process. Responsibilities: Define and maintain RADAR’s product positioning and messaging across segments, use cases, and buyer personas, ensuring the commercial team has a clear, consistent story that reflects current product capabilities. Build and manage the sales enablement library: pitch decks, capability overviews, ROI frameworks, objection handling guides, integration briefs, and battlecards. Own competitive intelligence, maintaining current profiles on direct and adjacent competitors, tracking product and go-to-market changes, and synthesizing implications for RADAR’s positioning and sales approach. Lead the product launch process for significant releases, coordinating messaging, internal readiness, and retailer-facing communication across product, commercial, and customer experience teams. Partner with PMs to translate product capabilities into language that resonates with retail buyers, including business case framing, outcome-based narratives, and integration context. Develop retailer-facing materials that support the customer experience team in business reviews, renewal conversations, and program expansion discussions. Cross-Functional Partnership Work as a shared resource across all product domains, with primary alignment to the commercial and product leadership teams. Partner most closely with PMs and the commercial team on messaging, launch readiness, and competitive positioning. Coordinate with Customer Experience on account-level materials and retailer business review content. Collaborate with the visual and brand designer to ensure all external and internal materials meet RADAR’s visual standards. Operate with significant autonomy on asset development and competitive research; bring leadership in for messaging strategy and launch planning. ABOUT YOU Required : 7+ years of product marketing experience, with at least 3 years in a B2B enterprise context. Demonstrated ability to develop clear, credible product positioning for technically complex platforms with multiple buyer personas. Experience building and maintaining a sales enablement library that a commercial team actually uses. Strong competitive intelligence skills; able to monitor the market systematically and translate findings into actionable positioning guidance. Excellent written communication; produces clean, precise copy that does not require heavy editing. Comfort working with product teams to understand technical capabilities and translate them into business-relevant messaging. Preferred : Experience in retail technology, enterprise SaaS, or hardware-adjacent markets. Familiarity with RFID, IoT, or physical-world sensing platforms. Experience supporting a commercial team selling into enterprise retail (merchants, IT, finance, or operations buyers). Background developing ROI models or business case frameworks for complex platform sales. WHAT YOU'LL DO In your first 30 days, you will: Audit existing sales and marketing assets and develop a clear point of view on the most critical gaps. Meet and establish working relationships with PMs, commercial leads, and Customer Experience. Orient yourself to RADAR’s current positioning, active deals, and the materials the commercial team relies on most. In your first 60 days, you will: Have refreshed or produced at least one high-use sales asset based on current product and positioning. Have competitive profiles drafted and in active use by the commercial team. Be a visible and contributing presence in commercial team planning and deal support. In your first 90 days, you will: Have a current, organized, and accessible sales enablement library that the commercial team is actively using. Have RADAR’s product positioning documented, consistent across commercial touchpoints, and reflective of current product capabilities. Have a defined, repeatable process for product launches that you own and can run independently. The expected base salary range for this position is $170,000-$200,000. Individual pay is determined by work location and additional factors, including job-related skills, experience and relevant education or training. You will also be eligible to receive other benefits including equity, comprehensive medical and dental coverage, life and disability benefits, 401k plan, flexible time off, and paid parental leave. The pay range listed for this position is a good faith and reasonable estimate of the range of possible base compensation at the time of posting. Research has shown that women & underrepresented minorities are more likely to read lists of requirements and consider themselves unqualified if they don’t meet every single one. This list represents what we’re ideally looking for, but everyone has unique strengths & weaknesses, and we hire for strength & potential, not lack of weakness. As set forth in RADAR’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law. #J-18808-Ljbffr