Social Media Strategist

Social Media StrategistLocation: Austin, Texas (Hybrid) Reports To: Marketing VP Department: MarketingConsuela is a growth-stage lifestyle brand founded by artist, designer, and philanthropist Conni Reed to fulfill her passion for creating art, supporting and uplifting women, and working in Mexico. Based in Austin, TX, and Leon, Guanajuato Mexico, the Consuela team collaborates across borders to bring art to life with each collection of bags, charms, and accessories that reflect Conni's design philosophy, The Art of the Unmatched™ – an intentional juxtaposition of colors, textures and patterns that reflect life's wild and varied journey.Consuela's purpose and mantra – Make Today Ridiculously Awesome – is woven into the very fabric of the company and stitched inside each product as a daily reminder that finding joy in the journey is our choice to make.Purpose of the RoleThe Social Media Strategist plays a critical role in bringing our brand to life across social platforms through compelling storytelling, community engagement, and algorithm-winning content. This role sits within the Marketing team and is responsible for driving Consuela's organic social media presence primarily across Facebook, Instagram and TikTok while helping grow a highly engaged, loyal community around the brand.This person lives at the intersection of creativity, culture, trends, storytelling, and analytics. They understand how to create content that resonates emotionally while also performing strategically within ever-evolving platform algorithms. The Social Media Strategist is equal parts creative thinker, trend forecaster, community builder, and operational executor.Reporting to the Vice President, Head of Marketing, this role partners closely with Creative, Brand Marketing, Retail, Ecommerce, Customer Experience, and external partners to ensure social content reflects the heart of the Consuela brand while driving meaningful engagement and audience growth.Successful candidates are naturally curious, deeply plugged into culture and trends, and energized by fast-paced environments with constant evolution. They are highly organized, detail-oriented, collaborative, and passionate about building community through storytelling and content that feels authentic, joyful, artistic, and unmistakably Consuela.This role is based onsite in Austin, Texas, and remote candidates will not be considered.Key ResponsibilitiesSocial Media Strategy & ExecutionOwn and execute Consuela's organic social media strategy across Facebook, Instagram and TikTokDevelop platform-specific content strategies that align with brand priorities, product launches, campaigns, and storytelling momentsCreate and manage social content calendars that balance strategic planning with agile, trend-responsive content opportunitiesPartner cross-functionally to ensure alignment between social storytelling, brand campaigns, retail initiatives, ecommerce priorities, and community engagementIdentify opportunities to increase reach, engagement, follower growth, and brand relevance through algorithm-friendly content strategiesContinuously evaluate platform performance and optimize content approaches based on insights, trends, and analyticsContent Development & StorytellingConcept and create compelling social-first content that reflects the Consuela brand voice, aesthetic, and spiritCollaborate closely with Creative and Brand teams to translate campaigns, launches, and brand moments into engaging social storytellingCapture and produce real-time content including photo, video, Reels, TikToks, behind-the-scenes storytelling, and community-driven contentWrite engaging social copy that feels authentic, conversational, and aligned with the Consuela brandMaintain a strong understanding of evolving content formats, editing styles, hooks, and storytelling approaches that drive performance on Instagram and TikTokHelp evolve Consuela's social presence in ways that feel culturally relevant while remaining true to the brandCommunity EngagementFoster meaningful engagement with the Consuela community across social platformsMonitor comments, DMs, tags, and conversations to ensure timely and thoughtful engagementBuild relationships with customers, creators, brand fans, and community advocatesIdentify opportunities to amplify user-generated content, community stories, and brand affinity momentsServe as a pulse point for customer sentiment, community feedback, and emerging conversations relevant to the brandTrends, Culture & InsightsStay deeply connected to social media trends, platform changes, pop culture moments, creators, and emerging digital behaviorsIdentify timely opportunities for the brand to participate in relevant cultural conversationsBring fresh ideas and creative concepts forward regularly to keep content dynamic and engagingMonitor competitor activity and industry best practices to identify opportunities for innovation and differentiationUse data and performance insights to guide recommendations and continuously improve content effectivenessWhat You Bring to the Role3–5 years of experience managing and growing organic social media channels for a consumer-facing brandProven success creating high-performing content on Instagram and TikTok specificallyDeep understanding of social media algorithms, platform behaviors, and engagement driversStrong creative eye with experience capturing and editing social-first photo and video contentExceptional storytelling and copywriting skills with an ability to adapt tone across platforms and audiencesStrong understanding of internet culture, trends, creators, and evolving social behaviorsHighly organized with strong project management and cross-functional communication skillsComfortable balancing strategic planning with hands-on content executionExperience working in fast-paced, growth-stage environments with evolving prioritiesPassion for fashion, art, storytelling, hospitality, and creating meaningful brand experiencesExperience using social media management, analytics, and content editing tools preferredHow You Show UpYou bring energy, curiosity, and creativity into every room and every projectYou are deeply plugged into culture and naturally ahead of trendsYou balance artistic instinct with strategic thinking and measurable performanceYou thrive in fast-moving environments and adapt quickly to changeYou are collaborative, communicative, and highly responsive across teamsYou take ownership and execute with urgency, organization, and attention to detailYou care deeply about building authentic community and meaningful customer connectionYou are passionate about storytelling, brand building, and creating content people genuinely want to engage withYou embody the spirit of "Make Today Ridiculously Awesome" in both your work and interactionsWhat Success Looks LikeConsuela's organic social channels show sustained growth in both connected and unconnected reach and engagementContent consistently reflects the unique voice, spirit, and visual identity of the brandSocial storytelling feels timely, culturally relevant, and creatively differentiatedThe community feels engaged, connected, and excited to participate with the brandCross-functional teams view social as a strong strategic and creative partnerContent execution is consistent, organized, and adaptable to evolving business prioritiesSocial media performance insights lead to smarter, more effective content strategies over time