Product Marketing Manager - Alliances

Product Marketing Manager for Alliances Location: 4 on-site days a week in Sunnyvale, CA Headquarters. Overview As a strategic marketer, you will work with the go‑to‑market partner team to create and execute Illumio’s strategic technology and cloud partnership plans. Your work will accelerate co‑sell motions, partner campaigns, joint value propositions, and field enablement, driving awareness and demand through Illumio’s growing partner ecosystem. Your Impact Own and evolve the joint messaging, positioning, and value propositions for key technology partners (Armis, Netskope, FireMon, and others). Create partner‑specific content and assets, including solution briefs, sales enablement materials, webinars, and campaign collateral. Support partner launches, product integrations, and ecosystem announcements in collaboration with Product, Sales, and Partner teams. Build and execute integrated go‑to‑market plans to generate demand and pipeline through alliance channels. Act as the primary marketing liaison to Business Development and Partner Sales teams. Track and measure performance of alliance marketing programs, adjusting strategy as needed to maximize impact. Your Toolkit 3‑5 years of experience in product marketing, with at least 1 year in partner or alliance‑focused roles at a B2B SaaS or cybersecurity company. Proven success building and executing go‑to‑market plans with strategic technology partners. Strong storytelling, positioning, and messaging skills. Exceptional collaboration and communication abilities—comfortable working across Marketing, Product, Sales, and external partners. Understanding of enterprise security buyers and the cybersecurity market landscape. Ability to simplify complex concepts and translate technical integrations into customer value. Bonus Points Experience working with or marketing to public cloud or hybrid cloud environments (AWS, Azure, GCP). Familiarity with Zero Trust, segmentation, or breach containment strategies. MBA or advanced degree in Marketing, Business, or technical field. For roles in San Francisco and Los Angeles: Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Illumio will consider for employment qualified applicants with arrest and conviction records. #J-18808-Ljbffr Illumio