VP, Brand Marketing

With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From global icons like Johnnie Walker, Guinness and Tanqueray to local favourites like Crown and Bulleit, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations. Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other. Join us and play your part in making life’s moments mean a little more. We are seeking an accomplished marketing executive to lead the strategy, growth, and performance of one of our most important brands within Diageo’s portfolio. This role is responsible for defining long-term brand vision, driving sustainable business growth, developing innovation pipelines, and leading integrated marketing strategies that strengthen brand equity and consumer engagement. The successful candidate will combine strategic thinking, creative leadership, commercial acumen, and operational excellence to deliver business results. Working across a highly matrixed organization, this leader will partner with commercial, finance, supply chain, insights, innovation, and external agency partners to translate consumer and market opportunities into impactful growth strategies. Develop and execute long-term brand and portfolio strategies that drive sustainable revenue, profit, and market share growth. Lead annual business planning, including strategic priorities, growth initiatives, and investment planning. Drive brand equity through consumer‑centric marketing, innovation, portfolio management, and integrated communications programs. Translate consumer, customer, shopper, cultural, and market insights into actionable business strategies and growth opportunities. Partner closely with commercial teams to develop effective go‑to‑market strategies, customer activation plans, and marketplace execution. Lead the development and execution of innovation and renovation pipelines that support long-term business growth. Direct agency and external partner relationships to deliver best‑in‑class creative, media, partnership, and communications programs. Establish performance measurement frameworks and use data‑driven insights to optimize marketing effectiveness and business outcomes. Collaborate cross‑functionally across marketing, finance, supply chain, insights, innovation, and other key business functions to ensure successful execution of strategic initiatives. Build, inspire, and develop high‑performing teams while fostering a culture of collaboration, accountability, innovation, and inclusion. Ensure all business activities comply with applicable regulations, industry standards, and company policies. 15+ years of progressive leadership experience in brand marketing, consumer marketing, or general management within consumer packaged goods (CPG), FMCG, beverage, food, retail, or similarly consumer‑focused industries. Proven track record of leading large‑scale consumer brands and delivering sustained business growth and performance results. Deep expertise in brand strategy, portfolio management, innovation, integrated marketing, and commercial leadership. Strong financial acumen, including experience managing significant marketing investments, business planning, and performance metrics. Demonstrated ability to translate complex data, market dynamics, and business insights into clear strategic actions. Experience leading cross‑functional initiatives and influencing stakeholders across complex matrix organizations. Excellent communication, presentation, stakeholder management, negotiation, and influencing skills. Proven success building, coaching, and developing high‑performing teams. Strong strategic judgment, creative problem‑solving skills, and a results‑oriented mindset. MBA or advanced degree in Business, Marketing, Communications, or a related discipline. Experience managing nationally or globally recognized consumer brands. Experience leading external agency partnerships, integrated communications planning, and large‑scale brand campaigns. Experience overseeing innovation pipelines, portfolio architecture, and consumer engagement strategies. Experience in highly matrixed, global organizations and/or across both local and international markets. Flexible Working Statement: Flexibility is key to our success. Talk to us about what flexibility means to you, so that you’re supported to manage your wellbeing and balance your priorities from day one. Diversity statement: Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible. We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team. Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more. Ready to bring your best? This could be your opportunity. If you require a reasonable adjustment, please ensure that you capture this information when you submit your application. #J-18808-Ljbffr Diageo España SA