Associate Director, Content Experience & Design Standards

The Associate Director, Content Experience & Design Standards is responsible for defining, governing, and scaling global content experience standards across Commercial and Medical omnichannel platforms. This role serves as the enterprise authority on how content is structured, designed, and experienced across channels , ensuring consistency, usability, accessibility, and regulatory alignment while enabling speed, reuse, and automation.

Operating within a regulated, omnichannel environment, this role establishes design systems, channel playbooks, templates, and experience standards that can be executed repeatedly across brands, regions, and markets. The position partners closely with Enterprise Content Systems, Tagging & Measurement, Commercial, Medical, Digital, and agency teams to ensure that content is not only compliant-but intuitive, engaging, and scalable.

A key focus of this role is enabling GenAI-driven content creation by defining experience guardrails, structured templates, and design standards that allow AI-generated content to be high-quality, compliant, on-brand, and channel-appropriate from inception.

This role acts as a strategic bridge between content strategy, user experience, and technology , ensuring that experience quality scales as content volume, channels, and AI adoption grow globally.

Essential Functions of the Job:

Content Experience Strategy & Standards

Define and own global content experience standards across channels including:

Sales and field-facing content

Email and marketing automation

Web and portal experiences

Non-personal promotion and digital channels

Establish clear principles for usability, accessibility, consistency, and modularity in a regulated environment.

Ensure experience standards align with enterprise branding, compliance requirements, and omnichannel strategy.

Design Systems, Templates & Channel Playbooks

Develop and govern enterprise design systems, component libraries, and reusable templates to support:

Faster content creation

Consistent execution across brands and regions

Improved content reuse and modularity

Define channel-specific experience playbooks that outline:

Content structure

Layout standards

Interaction patterns

Dos and don'ts by channel

Partner with content systems teams to embed standards into tools such as Veeva, DAM, CMS, and content authoring platforms.

GenAI Content Creation Enablement

Define experience guardrails and structured templates to support AI-enabled content generation.

Ensure GenAI-generated content:

Is channel-appropriate

Adheres to brand and experience standards

Supports modular reuse and automation

Minimizes downstream review and rework

Partner with GCMT, Legal, Medical, and Compliance teams to ensure GenAI use cases align with enterprise governance and responsible AI principles.

Support pilot programs and scaling of AI-driven content creation workflows.

UX Expertise & Experience Quality Oversight

Serve as the UX subject matter expert for enterprise content initiatives.

Provide guidance and design direction to internal teams and agency partners.

Review and assess experience quality across key initiatives, launches, and channels.

Identify experience gaps, inconsistencies, or friction points and drive standardization or remediation.

Cross-Functional Alignment & Enablement

Partner closely with:

Enterprise Content Systems (platform enablement)

Tagging & Content Measurement (metadata and measurement alignment)

Commercial, Medical, and Digital teams (execution needs)

Ensure experience standards are embedded upstream in content planning and creation-not retrofitted downstream.

• Support training, documentation, and enablement to drive adoption of standards across global teams and agencies.

Supervisory Responsibilities:

• No direct people management required initially.

• Provides functional leadership, guidance, and standards oversight across:

• Content creators

• UX designers

• Agencies and vendors

• May oversee vendor or agency work related to design systems, templates, or experience frameworks.

Computer Skills:

• Strong working knowledge of:

• Content Management Systems (CMS)

• Digital Asset Management (DAM)

• Veeva Vault PromoMats and related content platforms

• Familiarity with:

• Modular content frameworks

• Omnichannel activation platforms

• AI-enabled content creation tools

• Experience with UX and design system tools (e.g., Figma, Adobe, or similar).

• Proficiency with collaboration and documentation tools (Teams, SharePoint, Confluence).

Education Required:

Bachelor's degree required, preferably in:

• User Experience Design

• Human-Computer Interaction (HCI)

• Digital Design

• Marketing Technology

• Information Systems

• Life Sciences or related field

Master's degree preferred (but not required) in:

• UX / HCI

• Digital Strategy

• Design Systems

• Business or equivalent

Other Qualifications:

• 8+ years of experience in:

• Content experience design

• UX strategy

• Digital content operations

• Omnichannel enablement(preferably in biotech, pharma, or other regulated industries)

• Strong understanding of how content experience, structure, and templates impact:

• Review efficiency

• Compliance outcomes

• Content reuse

• AI enablement

• Proven ability to standardize without stifling brand or regional flexibility.

• Comfortable operating in ambiguity and helping organizations mature their operating models.

• Strong communication and influence skills across matrixed, global teams.

• Detail-oriented with a systems-thinking mindset.

Travel:

• Minimal to moderate travel required.

• Estimated 5-15% , primarily for key planning sessions, workshops, or major launch initiatives.

BeiGene Global Competencies

When we exhibit our values of Patients First, Collaborative Spirit, Bold Ingenuity and Driving Excellence, through our twelve global competencies below, we help get more affordable medicines to more patients around the world.

• Fosters Teamwork

• Provides and Solicits Honest and Actionable Feedback

• Self-Awareness

• Acts Inclusively

• Demonstrates Initiative

• Entrepreneurial Mindset

• Continuous Learning

• Embraces Change

• Results-Oriented

• Analytical Thinking/Data Analysis

• Financial Excellence

• Communicates with Clarity

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.