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Manager, Paid Search

$60k - $140k

GroupM

Job Description: As a Manager, Paid Search, you will be responsible for the day‑to‑day management of client paid search marketing initiatives, including deploying strategies, budgeting, and mentoring junior teammates. Responsibilities and Requirements: Lead the day‑to‑day supervision of paid search programs, including strategic approaches, bid recommendations, execution details, budgeting/accounting, and overall goal achievement. Understand the client's product, marketing objectives, and digital goals with an emphasis on paid search, and present to clients on a regular basis. Monitor, track, and evaluate campaign performance analytics based on client KPI targets and baselines. Stay current with the latest updates to tools and user interfaces (AdWords, Bing, Bid Management Platforms, eMarketer, SEMrush, Search Engine Land, AdCenter, AdGooroo, etc.). Think creatively, research, and develop tools and innovative tactics to improve efficiencies or advance the practice. Actively contribute to corporate initiatives, automation projects, process changes, and roll‑outs. Stay current on industry trends and leverage changes to enhance offerings to accounts and the overall practice. Hold a Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising, or equivalent professional work experience. Have 3+ years of experience with analytical tools (Google Analytics, Web Trends, Omniture) and search engine desktop tools (Google AdWords Editor, Bing Ads Editor). Demonstrate expertise in Pay‑Per‑Click (PPC) optimization techniques (ROI/CPA/CPL/Impression Share). Be familiar with bid‑management tools (DoubleClick Search, Kenshoo, Marin, Searchlight) and 3rd‑party tracking tools (DoubleClick, Floodlight, Sizmek, etc.). Have experience meeting with and delighting clients. Desire to manage and mentor junior team members; prior manager experience is a plus. Benefits: Our benefits include competitive medical, vision, and dental insurance; group retirement plans; significant paid time off; preferential partner discounts; and employee mental health awareness days. Equal Opportunity Employer: WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. Compensation: US Pay Range: $60,000 - $140,000 USD. #J-18808-Ljbffr GroupM

Vacancy posted 4 days ago
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