Director of Marketing

About Unduit

Unduit helps enterprises around the world manage the full lifecycle of their IT assets, from procurement and deployment to recovery and retirement. Our platform spans IT Asset Management (ITAM), IT Service Management (ITSM), Unduit AI and AI Automations, with both a sales-led enterprise motion and a product-led motion launched in 2026.

We're growing fast and building the marketing function to match. This is a chance to shape how a category-defining platform shows up for IT leaders.

The role

As Director of Marketing, you'll be Unduit's senior marketing leader in the US and own marketing-sourced pipeline. You'll set the positioning, brand and message that every channel and every salesperson uses, build a high-performing BDR program, and lead an established marketing team in Pakistan that runs SEO, content, paid media, high-volume email outbound, and product-led growth.

This role is for someone who can write the story themselves, knows how US IT buyers think, and makes a remote team better by bringing the customer closer to them. You'll report to the CEO and work side by side with the VP of Sales.

What you'll do

Your priorities, in order:

1. Own positioning and the message. Define the ideal customer profile, buyer personas and target account list for US enterprise IT buyers: CIOs, IT operations and procurement. Write the platform narrative yourself, leading with IT Asset Management and positioning ITSM, Unduit AI and AI Automations as expansion. Turn it into message maps used across the website, the product, outbound, ads and sales.
2. Build a BDR program that converts. Partner with the VP of Sales on the BDR playbook, targeting, sequences, qualification criteria and handoff rules. Turn outbound volume into qualified meetings and opportunities, and keep email outbound healthy on deliverability and compliance.
3. Raise the brand with IT leaders. Manage a PR agency, build analyst relations, pursue industry awards, and create executive visibility through webinars, events and partner co-marketing.
4. Bring the customer closer to the team. Run regular customer and prospect interviews, sales call reviews and win/loss analysis, and turn what you learn into the documents and guidance the team works from.
5. Lead and coach growth and PLG. Lead the Pakistan-based growth team, including our Product Growth and Partnerships Lead. Hold the product-led funnel to clear targets for signups, activation, conversion and product-qualified leads, and help the team get better at hitting them.
6. Run marketing as a revenue function. Own the marketing budget, channel mix, attribution and reporting. Review pipeline weekly with the VP of Sales, and hire the next roles, such as marketing operations and product marketing, when the numbers support it.
   

What you bring

Must-haves

• 8+ years in B2B SaaS marketing, including 3+ years leading marketing or demand generation.
• Experience marketing to IT or technical buyers, such as CIOs, IT operations, infrastructure or security teams.
• Positioning and messaging you wrote yourself that a sales team adopted. Please share an example.
• Experience building or rebuilding a BDR or SDR program that produced measurable pipeline.
• Experience at a company with a product-led or hybrid (product-led plus sales-led) motion.
• Experience leading and developing a remote or offshore team.
• Comfortable owning a pipeline target in partnership with sales, measured in opportunities and pipeline dollars.
• Hands-on with marketing automation, CRM and attribution tools.

Nice-to-haves

• Background in IT Asset Management, IT Service Management, device lifecycle, or AI and automation products.
• Experience with analyst relations (for example Gartner or IDC) and B2B tech PR.
• Experience at a company growing from early-stage to scale.
  

What success looks like in your first year

• Every channel, every salesperson and the product tell one clear, consistent story to IT buyers.
• The BDR program turns outbound into a measurably higher rate of qualified meetings and opportunities.
• Marketing-sourced pipeline is reported weekly and trusted by sales.
• Unduit appears regularly in trade press, analyst conversations and industry events.
• The product-led funnel shows clear gains in activation and conversion, and the growth team has visibly grown under your leadership.