Director, Marketing - HCP+DTC (Dermatology)

Director of Marketing (DTC + HCP), US Dermatology

The Director of Marketing (DTC + HCP), US Dermatology is responsible for leading, developing and completing comprehensive US digital marketing strategies to reach, educate, and activate consumers and HCPs across the omnichannel ecosystem, including web, social media, influencer, paid media, and CRM, carried out in collaboration with the Dermatology alliance team. The Director formulates and fosters innovation to provide optimal patient and customer experience. This role requires a strategic and creative problem solver with a deep understanding of bio/pharmaceutical brand marketing, digital and omnichannel marketing trends, and online consumer/HCP behavior. This role will report to the Senior Director of Dermatology Consumer Marketing.

A Typical Day Might Look Like This:

• Lead the development of the Dermatology Omnichannel Marketing strategy (DTC and HCP) within the overall brand strategy across all current and future Dermatology indications
• Plan, develop, and help execute branded, unbranded, and multi-cultural digital consumer and NPP marketing initiatives across various online channels, including but not limited to web, social media, display, SEM, CRM, email. Includes supporting and sponsoring materials through joint medical, regulatory, and legal review committees
• Own end-to-end social media strategy and activation for DTC, architecting a first-in-class influencer model and scaling integrated paid and owned programs to accelerate patient demand and optimize ROI
• Lead and mentor consumer and HCP digital marketing/NPP professional(s), fostering a collaborative and innovative work environment
• Demonstrated leadership experience managing direct report(s), fostering a collaborative working environment
• Partner with alliance media to develop efficient and effective media mix strategies

This Position Might Be For You If:

• You bring strategic, scientific, and analytical competence focused on delivering results
• You can demonstrate leadership and experience managing direct report(s).
• You bring brand marketing experience, with expertise in DTC/HCP media and ROI analysis
• You can demonstrate competency and tenured experience in social media marketing channels (influencer activation a plus)
• You can focus on execution and manage multiple projects in a fast-paced environment.
• You have organizational agility and the capability to reprioritize based on external or internal changes.
• You can manage external partners like agencies.

To be considered you must have a bachelor's degree is required; an MBA is a plus. 12+ years of "progressive" industry/relevant professional experience in strategic roles. 8+ years of experience in pharmaceutical/biotech marketing or a related industry, including consumer/HCP brand marketing/franchise management and omnichannel strategy, with strong understanding of digital marketing trends and innovations. Experience navigating and managing alliance partnerships is preferred. Must be willing to travel 20% of the time, including weekend travel as needed. Willingness to work in a hybrid environment with a minimum of 4 days on-site at Sleepy Hollow, NY