Senior Marketing Analyst, Capital One Software (Remote)

Senior Marketing Analyst, Capital One Software (Remote) Capital One Software is the enterprise B2B software business of Capital One, dedicated to helping organizations manage their data in the cloud with speed, agility, and efficiency. Born out of our own digital transformation, we commercialize the internal tools that powered our journey to becoming the first major U.S. bank to go "all-in" on the public cloud. Our flagship products, Slingshot (data cloud optimization) and Databolt (data security), are designed to solve the most complex data management and AI-readiness challenges. Core Job Responsibilities: What You’ll Do As a senior marketing analyst, you will be the strategic engine behind our marketing efforts. You will translate complex data into actionable insights that drive marketing strategy, customer acquisition, retention, and revenue growth. Act as the primary analytical partner for the Marketing and Sales leadership teams, providing data-driven recommendations that shape our overall B2B growth strategy. Develop and own the measurement framework for the customer journey for marketing campaigns—from initial brand awareness and lead generation to product trial and conversion. Analyze the efficiency of paid media, content marketing, and ABM (Account-Based Marketing) programs. Implement and manage early stage multi-touch attribution (MTA) models to accurately credit value across long, complex B2B sales cycles. Oversee the integration of data between Salesforce, Marketo, Snowflake, and BI tools (Tableau) to ensure a "Single Source of Truth" to track campaign effectiveness. Build and maintain executive-level dashboards that communicate the "story" behind the numbers for campaign results, making technical findings accessible to non-technical stakeholders. Basic Qualifications: Bachelor's Degree or Military Experience At least 5 years of experience in marketing analytics, business analysis, or data science At least 2 years of experience in people management At least 2 years of experience with data visualization tools (for example: Tableau, Looker, or Power BI) At least 2 years of experience reporting in Salesforce CRM Preferred Qualifications: 5+ years of experience in a B2B SaaS or enterprise technology Master's Degree or MBA with a quantitative concentration (for example: Statistics, Economics, or Business Analytics) Demonstrated ability to influence C‑suite or SVP‑level stakeholders through storytelling and data‑driven business cases Experience working in a product‑led growth (PLG) environment, optimizing free-to-paid conversion paths At this time, Capital One will not sponsor a new applicant for employment authorization for this position. The minimum and maximum full-time annual salaries for this role are listed below, by location. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Capital One is willing to pay at the time of this posting. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked. Remote (Regardless of Location): $161,500 - $184,300 for Sr. Manager, Marketing Richmond, VA: $161,500 - $184,300 for Sr. Manager, Marketing Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter. This role is also eligible to earn performance based incentive compensation, which may include cash bonus(es) and/or long term incentives (LTI). Incentives could be discretionary or non discretionary depending on the plan. Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website ( Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level. Equal Opportunity Employer No agencies please. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non‑discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug‑free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries, including, to the extent applicable, Article 23-A of the New York Correction Law; San Francisco, California Police Code Article 49, Sections 4901-4920; New York City’s Fair Chance Act; Philadelphia’s Fair Criminal Records Screening Act; and other applicable federal, state, and local laws and regulations regarding criminal background inquiries. #J-18808-Ljbffr