Vertical Marketing Manager (VMM)

Array is a financial innovation platform that helps digital brands, financial institutions, and fintechs get compelling consumer products to market faster. We deliver a suite of credit and identity monitoring tools, privacy protection, and a financial ads marketplace via embeddable widgets or a clean, modern API. Our private label offerings help drive revenue and increase engagement for our customers while empowering millions of consumers to achieve their financial goals. As a remote-first company, we’re focused on providing opportunities for high performing individuals to have deep impact in the fast growing fintech space. A clear mission, a commitment to continuous improvement and a willingness to experiment empower us individually and together deliver the best products for our clients and users. As a Vertical Marketing Manager at Array, you will be the strategic owner of personalized account messaging, industry positioning, pipeline acceleration, and revenue impact within your assigned vertical. This role reports to the Senior Partner, Marketing. Why this role matters Generic messages don’t win must-get accounts. The Vertical Marketing Manager exists to make sure every message a target account sees — a sequence, a campaign, an AE deck — feels like it was written specifically for them: their industry, their pain points, their numbers. This is a highly strategic, hands-on role for a senior marketer who thrives at the intersection of product, sales, and ecosystem partnerships. You’ll operate with autonomy, partner closely with GTM leadership, and directly influence how Array wins in your assigned market. You will: - Define and execute a vertical marketing strategy for your assigned GTM Pod. - Develop clear ICPs, value propositions, use cases, and competitive positioning aligned to the pod’s sales motion.

- Build personalized messaging frameworks by account tier, persona, and pain point — so outreach, campaigns, and AE conversations all speak the account’s language. - Partner with Product, Data, and Marketing to embed differentiated data and insights into personalized account narratives. - Translate complex, data-rich capabilities into compelling, industry-specific messaging that resonates with economic buyers and technical stakeholders. - Deliver field-ready enablement (decks, playbooks, battlecards, ROI tools, customer stories) — personalized to the account level for must-gets — that improves win rates and accelerates deal velocity. - Maintain a habit of using AI tools to think, build, and ship faster — it’s your default, not an afterthought. Campaign strategy - Partner closely with GTM leaders to build and execute campaigns built on personalized messages — 1:1 for must-gets, 1: few for the tier behind them — that generate qualified pipeline from priority accounts. - Drive increased awareness within your vertical to position Array as the standard for embedded financial wellness, identity, and privacy products. - Coordinate integrated campaign strategies across touchpoints — email, webinars, paid and organic channels, outreach, in-person experiences, and more — with the personalized message carried through every touch. - Partner with RevOps to define success metrics, analyze performance, and iterate based on results — scaling what works and refining what doesn’t. Cross-functional partnership - Act as the vertical marketing owner for your pod during planning cycles and QBRs. - Influence stakeholders across Product, Sales, Data, RevOps, and Marketing to ensure strong commercialization of new capabilities. - Establish and track KPIs tied to pipeline, revenue contribution, win rates, and strategic account growth. - Bring market insights, competitive intelligence, and industry trends into GTM strategy discussions.