CMO (Chief Marketing Officer)

Human Health Project (HHP) is a holistic health literacy charity. Our mission is to improve the health of the underserved and vulnerable through holistic information, education and advocacy. Our objective is to empower people to manage their own health with improved outcomes and no medical errors. For more information, please visit our website including viewing our "Shared Patient Information" program page which includes 50 pages of reports on both our Migraine and Lupus and feedback received from people who reviewed the reports in the section, "What Our Members are Saying" - and our "Healthcare Access Program" which includes short video courses in our Learning Academy - , Patient Advocacy Workshops in Los Angeles, - and in Northern Ireland - and our Online Peer to Peer Events - "

Responsibilities:

The Chief Marketing Officer’s responsibility is to lead the marketing function of HHP, providing strategic planning and communications to Stakeholders.

To help generate membership and revenues by increasing donations through successful marketing; using market research, product marketing, marketing communications, advertising and PR. Ensuring the company message is distributed across channels and target audiences, to meet membership and donation objectives, through mobile platforms, video and social media.

Responsibilities (key tasks / main responsibilities):

• Prepare overall Marketing Strategy
• Establish the marketing budget and track performance.
• Develop specific programs of work, with quantifiable objectives to measure results
• Leverage data and analytics to drive insights, redirect business intelligence strategy
• Build brand awareness and develop brand guidelines and standards to ensure that all communications align with the brand.
• Commission market research and understand the scale of opportunity
• Acquire reliable and comprehensive data on sales and customer experience & develop lead generation/nurturing programs
• Use & further develop CRM (Customer Relationship Management) systems
• Drive digital marketing (HHP gratefully enjoys a $40K/month Google ad grant).
• Take responsibility for the look and content of the website(s) and social media outlets, maximising visitor conversion e.g. SEO
• Communicate regularly with other departments and executives, reporting on marketing activity
• Manage a marketing team and provide guidance, motivation and mentoring
• Contribute to product development; use analytics to drive product development. Create product roadmap and oversee the development of new products
• Set KPIs and communicate/report regularly to the board on marketing activity and progress
• Develop segmentation, competitive analysis/market intelligence, prospecting, lead generation, product and market development, pricing, promotions, communications and budgets, sales force effectiveness, strategic planning and revenue retention and growth.
• Develop and measure key metrics around the business including user acquisition, conversion rates, engagement rates, satisfaction and renewal rates
• Formalise internal company communications so everyone in the company know what’s going on across all departments.

Desired Qualifications & Background Experience:

The ideal candidate should have 5-10 years’ commercial experience in a similar role.