Project Manager, Powersports -New Products

SuperATV wasn’t born in a boardroom. It started with one mission: build parts that riders can trust. The same hands-on, do-it-yourself mindset still drives everything we do. Our fast paced and casual work environment is highly focused on “Working to Wow” our customers and our community. SuperATV is a premier provider of ATV and UTV accessories, dedicated to enhancing off-road experiences for enthusiasts worldwide. In 2022, SuperATV joined the Dorman team which is publicly traded under the stock ticker DORM. With more than 3,800 employees across 29 different locations and a family of brands that also includes Dorman, Dayton Parts and Eagle Suspension, Dorman reached a revenue of $2.13 billion in 2025.

Everyone who works at Dorman contributes to our success. That means everyone has a unique ability to make an impact on the business, regardless of role and experience. We encourage everyone to bring their authentic selves to work. The freedom to pursue new ideas, offer different perspectives, and grow in your career is fundamental to working at Dorman.

Job Summary

SuperATV wasn’t born in a boardroom. It started with one mission: build parts that riders can trust. The same hands-on, do-it-yourself mindset still drives everything we do. Our fast paced and casual work environment is highly focused on “Working to Wow” our customers, community, and employees. The New Product Project Manager is a critical position on the SuperATV Product Launch team.
The New Product Project Manager is responsible for leading the development and launch of innovative aftermarket products for the ATV, UTV, and off-road vehicle markets. This role drives cross-functional collaboration, manages project timelines, removes obstacles, and ensures new products are delivered on time, on budget, and aligned with SuperATV's strategic growth objectives. Known for strong decision making, clear communication, and the ability to motivate teams while balancing multiple priorities in fast paced manufacturing environments.

Primary Duties

• • Lead cross functional teams in the development, execution, and launch timelines of current ATV and UTV product lines.
  • Lead cross-functional teams through the successful development and launch of new ATV, UTV, and off-road aftermarket products.
  • Develop, maintain, and execute comprehensive project plans, including schedules, milestones, deliverables, dependencies, and risk mitigation activities.
  • Drive projects from concept through commercialization, ensuring alignment between product management, engineering, sourcing, manufacturing, quality, sales, marketing, and customer support teams.
  • Facilitate stage-gate reviews and ensure adherence to SuperATV's New Product Development (NPD) process.
  • Monitor project status, identify risks and bottlenecks, and proactively implement corrective actions to maintain project schedules.
  • Coordinate prototype development, testing, validation, production readiness, and product launch activities.
  • Partner with Product Managers to prioritize projects based on strategic objectives, customer demand, market trends, and revenue opportunities.
  • Lead project meetings and provide clear communication regarding timelines, resource requirements, key decisions, and project health.
  • Track project performance metrics including launch timing, development cycle times, and achievement of project milestones.
  • Collaborate with manufacturing and supply chain teams to ensure successful transition from development to production.
  • Drive accountability among project team members to achieve commitments and deliver project objectives.
  • Support continuous improvement initiatives that enhance project execution, reduce time-to-market, and improve overall NPD effectiveness.
  • Ensure project documentation, action items, and milestone reporting remain accurate and current throughout the product lifecycle.
  • Serve as the central point of coordination for assigned projects, ensuring alignment and communication across all departments.

Qualifications

Education / Experience

• Bachelor’s degree in Engineering, Business, Project Management, Operations, or a related field (or equivalent practical experience).
• 3+ years of experience managing cross-functional projects, preferably involving product development, manufacturing, automotive, powersports, or aftermarket products.
• Experience managing current or mass production products, including engineering changes and lifecycle support.
• Familiarity with ATV, UTV, automotive, powersports, industrial, or similar engineered products preferred.
• Proven ability to manage multiple projects simultaneously in a fast-paced environment under tight deadlines.
• Experience managing engineering change processes (ECR/ECN) and product revisions.
• Working knowledge of manufacturing processes, quality standards, and production constraints.
• Ability to read and interpret technical drawings, specifications, and bills of material.
• Experience coordinating prototype builds, sample production, and validation/testing activities.
• Understanding of cost, timing, and risk impacts related to product changes.
• Ability to monitor project health and clearly communicate status, blockers, and next steps.

The US base salary range for this full-time position is $75,600 to $ 94,500. This role is also eligible for a bonus. The actual base pay offered to the successful candidate will depend on multiple factors, including but not limited to job-related knowledge and skills, experience, business needs, geographical location, and internal pay equity. Compensation decisions are made based on the specific facts and circumstances of each role and candidate.

As a Dorman US contributor, you (and eligible dependents, as applicable) will have access to medical, dental, vision, basic life insurance, paid time off (sick/vacation), and Paid Parental Leave. U.S. employees are entitled to paid holidays, floating holidays, and paid time off starting in their first year of employment depending on hire date. You are also able to participate in our 401k retirement plan (with company match and profit-sharing) and Discounted Employee Stock Purchase Plan.

Dorman Products is an equal opportunity employer; we value a combination of ideas, perspectives, and cultures at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sex, gender identity, sexual orientation, age, marital status, veteran status, or disability status. EEO/AA Employer M/F/D/V.

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