Enrollment Marketing Communications Specialist

Marketing Communications Professional IIUnder the direction of the Director of Communications for Enrollment Management, the Communications Specialist supports all enrollment marketing initiatives and communication initiatives in the office of Enrollment Management. The position coordinates online interactive marketing and assists with developing the recruitment and admissions website content, uses a variety of software programs and applications to develop, design and produce print materials and websites, and supports all communication responsibilities for Admissions. The Communications Specialist recommends improvements, enhancements and efficiencies in communication, manages all web tools and prospective applicant and current student data as it relates to the successful development, is responsible for the implementation and production of multiple communications plans and events, and carries out day to day assignments that affect CSUMB enrollment goals.Essential duties and responsibilities include, but are not limited to, the following:Develops, organizes and edits content for print, digital/social, email and web publications; writes, edits and/or proofs materials in a complete, accurate and timely manner; works with campus partners and vendors on layout and design of publications; assists in the design and production of recruitment and continuing student communication materials; monitors and adjusts content and design of enrollment-related websites. Consults with staff and academic expertise to write and present captivating descriptions of their programs, majors, minors, and concentrations. Creates and maintains an organized communication plan that accommodates communication needs of multiple programs, goals and timelines. Manages enrollment dashboards. Creates content, formats style; provides guidance for standards; sets up configuration and implementation for all applicants supported through the admissions office through matriculation.In partnership with the Sr Communications Specialist, collaborates with enrollment managers and other key staff members to develop print and e-communication strategies on suspect, prospect, inquiry, applicant, accepted, confirmed and enrolled student levels. Develops systematic process that align with enrollment staff and new enrollment platforms technologies for the most efficient and effective responsive communication to prospects and newly admitted students.Maintains all enrollment-related website content for all enrollment-related websites and social media sites and will be responsible for all updates and edits to online information; ensures that all online information meets CSU standards and compliance policies utilizing content management systems. Updates enrollment website including: news stories, bloggers, costs, student support services, Hobsons links, FAQs, other features, and enrollment events information; i.e., registration process. Manages, reviews and updates social marketing websites. Develops an ongoing understanding of trends in social media and evolving online behavior in order to position the university to have an emerging and competitive online and social media strategy. Manages the various email accounts in enrollment management. Maintains contact/referral list and includes data entry of prospective student information, as needed.Facilitates publications and marketing outreach functions to success; regulates the divisional digital signage; establishes operating procedures and provides recommendations on marketing/communications processes for all Enrollment Management areas.In collaboration with the Sr Communications Specialist, creates and maintains job aids and documentation for communication systems and tasks; provides related training to enrollment staff and students. Develops, creates, and distributes campaigns and communication engagements as related to the Division. Respond to requests for printed information, prepare direct mailings, prepares and mails information as requested.Recommends equipment and technology tools. Records and tracks the current of technology devices or equipment and facilitates SEO for page optimization across websites to ensure search results are relevant and to create a positive user experience, growing website traffic, lead volume and brand awareness for enrollment management goals.Contributes to departmental program review, annual reports, strategic planning, and goal setting; attends seminars and conferences to maintain program and professional development.Other functions:Perform other job-related duties and special projects as assigned.Knowledge, skills and abilities:Knowledge: Working knowledge of and ability to apply standard theories, practices, principles and techniques related to communications in the public affairs, media, marketing, and/or sports information areas. Thorough knowledge of and ability to use effectively media outlets including planning media coverage and media publicity campaigns for the university and events. Thorough knowledge of web communication techniques, vehicles and formats. Working knowledge of copyright and other applicable laws pertaining to publications and the media. Knowledge of interview techniques and the ability to define and deliver media messages. Working knowledge of marketing and research techniques and methods. Working knowledge of applicable software packages.Skills: Strong story development and journalistic writing skills, as well as advanced editorial skills. Exceptional interpersonal skills, including strong public speaking, listening and interpretive skills. Strong writing and editing skills to quickly produce clear and concise standard documents for internal and external publication.Ability to: to build and manage more sophisticated media contacts; effectively use web technology to achieve communication goals; analyze and select pertinent facts and integrate them into communication vehicles; apply market research to identify communication needs and target audiences; provide lead work direction; appropriately handle sensitive and confidential information. Demonstrated ability to keep abreast of campus events and subject matter expertise in relation to current events to identify and capitalize on media opportunities that will promote the university and increase positive media coverage.Minimum qualifications:Entry to this classification requires knowledge of the fundamentals of public affairs and/or media relations, and/or some exposure to marketing and marketing research. This background normally is obtained through a college degree, which includes relevant coursework in the field, and up to two years of related professional or technical experience. In addition, strong written and verbal communication skills with a solid foundation in grammar, spelling, and the composition of various communication vehicles are essential to initial entry to this classification.Preferred qualifications:Master's degree and/or 2 years of experience in developing or deploying communications strategies. Expert knowledge in management tools such as Photoshop, InDesign, Dreamweaver, Illustrator, and Adobe Creative Suite and/or other platforms. Experience with Microsoft Suite and Google Suite. Demonstrated technical literacy. Technical fluency with Oracle/PeopleSoft, CSU Common Management System or equivalent student information system; Microsoft Office Professional; Google Workspace (Gmail, Docs, Sheets, Drive, Calendar, Forms, etc.); 25Live; intranet drives; and internet browsers.Special conditions of employment & position designations:All offers of employment are contingent upon the successful completion of a background check (including a criminal records check).The person holding this position will have a duty to report to the Campus Title IX Officer information pertaining to discrimination, harassment, sexual misconduct, sexual exploitation, dating violence, domestic violence, stalking, and retaliation and is required to comply with the requirements set forth in CSU Executive Order EO 1095, EO 1096, and EO 1097? as a condition of employment.The person holding this position is considered a "mandated reporter" under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.This position has been designated as a sensitive position with responsibility for: the care, safety and security of people (including children and minors), animals and CSU property; responsibility or access/possession of building master or sub-master keys for building access; control over campus business processes, either through functional roles or system security access with access to and responsibility for detailed personally identifiable Level 1 confidential information about students, faculty, staff or alumni that is protected, personal or sensitive as defined in the CSU Information Security Data Classification Standards.This position is required to comply with confidentiality requirements outlined in the Department of Education's Family Educational Rights and Privacy and California's Educational Code Chapter 13 regarding sensitive student issues.This position is designated as a Campus Security Authority (CSA). The position is required to participate in training at the direction of the Clery Director and must also promptly report allegations of reportable crimes according to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act, its accompanying regulations; the California State Education Code, Chapter 15.5, of the Donahoe Higher Education Act, Section 67380; and the California State University system-wide policy, Code EO 1107.May require occasional evenings and/or weekend work.Physical environment:Office environment with standard equipment and tasks. The position requires working at a computer and desk for extended periods of time. May require travel between campus offices and off-campus locations.The health and safety of our students, faculty, and staff remain our highest priority. While on campus, students, faculty, staff, and the community will be expected to follow all campus safety mandates.Benefits/perks:CSUMB offers a premium benefit package that includes outstanding vacation, health, dental and vision plans; membership in the California Public Employees Retirement System (CalPERS); and 15 paid holidays a year. For more information, visit the Employee Benefits Summary. The University Corporation at Monterey Bay also provides access to affordable housing near main campus. The allocation of housing is subject to several factors, including availability, eligibility criteria, and specific program guidelines. For more information, visit: