Digital Engagement Specialist

Are You 'Arts Inspired'? Consider Joining Our Team The Joshua M. Freeman Foundation is an organization that is comprised of enthusiastic, passionate, and innovative team members who are committed to the mission of creating opportunities that elevate the human spirit. Our work includes the Freeman Arts Pavilion — the latest evolution of our performing arts venue in Selbyville, Delaware — as well as our Arts Access Program , which provides diverse arts experiences for area schools and the public at large. Our small but mighty team includes individuals who work in the operation of our physical entertainment venue, in managing and delivering our arts access programs, as well as those responsible for the organization’s fundraising, marketing, accounting, and human resources functions. Be a part of our seasonal staff team! Check out the button below to apply and learn more. Open Positions If you are interested in volunteering for the organization , please refer to the Volunteer Section of this website. The Joshua M. Freeman Foundation does not discriminate on the basis of age, race, sex, sexual orientation, gender identity or expression, color, religion, national origin, disability, or any other legally protected status. We are an equal opportunity employer. Position: Digital Engagement Specialist Location: Selbyville, DE Job Id: 147 # of Openings: 1 The Digital Engagement Specialist is full-time, year round position responsible for developing, implementing, and managing digital content and campaigns that promote Freeman Arts Pavilion and Joshua M. Freeman Foundation initiatives. This position is responsible for storytelling, audience engagement, social media growth, email marketing support, and digital reporting that advance brand awareness, patron participation, donor engagement, and revenue goals. Primary Duties and Responsibilities Support and manage the overall marketing plan for the Freeman Arts Pavilion. Develop, execute and manage social media campaigns that build awareness, increase engagement, and promote performances, programs and mission driven initiatives. Create compelling text, image and video content that tells the story of the organization, its artists, patrons, donors, volunteers and community impact. Identify target audiences and digital outreach opportunities for upcoming shows, including promotions, content sharing and partnerships. Designs, builds, and maintains our social media presence to maintain JMFF and Arts Access Initiative brands, including Arts Education, Community Access, Freeman Arts Pavilion and JMFF Golf Tournament. Interact with audiences and other stakeholders via our social media accounts in a voice consistent with our brand and relevant to the social media channel or digital platform and in a timely, professional and brand-aligned manner. Provide on-site content capture and live social posting at key events, including evenings and weekends. Supports email campaigns by drafting and editing content, subject lines, promotional copy and campaign visuals as needed. Create reports on digital ROI using available tools and use data to inform strategies around patron experience, audience and member growth, patron touch points, and revenue goals. Measures, analyzes, and reports performance of all social media marketing campaigns and assesses against goals (ROI and KPIs). Identifies trends and insights within the nonprofit arts sector, as well as cultural, societal, and environmental trends, and optimizes paid and organic performance based on the insights. Brainstorms new and creative growth strategies to grow audiences, deepen engagement and strengthen digital storytelling. Plans, executes, measures experiments and conversion tests. Collaborates with internal staff, agencies and other vendor partners, as needed. Evaluates emerging digital tools and platforms and recommends opportunities where appropriate. Provides thought leadership and perspective for adoption where appropriate. Key Performance Measures 95% + customer satisfaction on an annual basis Meeting established revenue goals and management of expenses to budget Maintain and grow audience base. Increase engagement with current patrons to increase first-time attendees and increase the volume of performances attended annually. Timely processing of department reporting Completion of projects in a timely manner and within budget Increased traffic to website via social media Qualifications Experienced in creating and maintaining client relationships. Self-motivated and customer-focused Highly creative with experience in identifying target audiences and devising social media campaigns that engage, inform, and motivate. Education and Experience Requirements Associate degree or bachelor’s degree, or equivalent experience in marketing or a related field. 3-4 years of experience working with social media channels specific to a brand or business Proven working experience in social media, particularly within the entertainment industry. Demonstrated experience in photography, short-form video production, and graphic design, with the ability to take projects from initial concept through final execution using Adobe Creative Suite and Canva, etc. Demonstrable experience leading and managing social media campaigns. Proficient in marketing research and statistical analysis. Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, social media platform analytics, etc.) Working knowledge of ad serving tools #J-18808-Ljbffr