Director, Revenue Marketing

McKesson is an impact-driven, Fortune 10 company that touches virtually every aspect of healthcare. We are known for delivering insights, products, and services that make quality care more accessible and affordable. Here, we focus on the health, happiness, and well-being of you and those we serve – we care.What you do at McKesson matters. We foster a culture where you can grow, make an impact, and are empowered to bring new ideas. Together, we thrive as we shape the future of health for patients, our communities, and our people. If you want to be part of tomorrow’s health today, we want to hear from you.Rx Savings Solutions (RxSS), part of McKesson's CoverMyMeds business segment, is transforming prescription drug transparency for employers through a proven SaaS benefits point solution that delivers measurable cost savings and improved member outcomes. We're seeking a Director, Revenue Marketing to be a strategic and results-driven leader responsible for defining and executing the end-to-end revenue marketing strategy to drive pipeline growth, accelerate revenue, and strengthen market positioning. This role builds on the foundation of integrated revenue marketing programs and has ownership across demand generation, product marketing, brand, and content strategy. The Director, Revenue Marketing leads a cross-functional team and works closely with Sales, Product, Client Success, and executive leadership to ensure alignment across the full customer lifecycle—from awareness and acquisition through retention and expansion. The Director, Revenue Marketing will bring a strong balance of strategic leadership, operational rigor, and innovation, leveraging data, technology, and AI to optimize performance and scale impact.Key Responsibilities:Revenue Strategy & Pipeline GrowthDevelop and own the comprehensive revenue marketing strategy aligned to company revenue goals, including pipeline generation, acceleration, and conversion across the funnelCreate and operationalize a qualified marketing funnel, ensuring clear alignment to Sales targets and revenue outcomesDrive integrated, multi-channel campaigns that generate measurable pipeline and revenue impactPartner closely with Sales leadership to align on pipeline targets, account strategy, and revenue attainmentEnsure marketing strategies support the full customer lifecycle, including acquisition, retention, and expansionPartner with Client Success and Commercial teams to develop programs that drive client engagement, retention, and upsell opportunitiesSupport development of customer marketing initiatives such as case studies, advisory programs, and client communicationsAgency Management & Budget OwnershipLead agency strategy and manage external partners to deliver high-quality campaign execution and creative outputOwn and manage the revenue marketing budget, ensuring investment decisions are tied to ROI and pipeline impactTrack and report on marketing performance against budget and revenue targetsDemand Generation & Campaign ExecutionLead the planning and execution of integrated campaigns across digital, traditional, events, partnerships, and emerging channelsOversee campaigns, thought leadership activation, trade shows, webinars, and programs that generate leads and improve pipeline velocityContinuously analyze campaign performance and optimize tactics to improve conversion rates, cost efficiency, and ROIEstablish clear performance metrics and reporting tied to pipeline contribution and revenue impactBrand, Content, & Owned ChannelsLead the development and execution of the company’s brand and content strategy, ensuring consistency across all channels and touchpointsManage owned channels including website, social media, and digital platforms to drive engagement and demandOversee creation and optimization of prospect-facing content, sales enablement materials, and thought leadership assetsEnsure all marketing programs and campaigns are aligned to brand positioning and messaging strategyProduct Marketing & Market IntelligenceOversee product marketing strategy, including positioning, messaging, and go-to-market planning in partnership with Product teamsConduct ongoing analysis of market trends, customer insights, and competitive landscape to inform strategyTranslate product value into compelling narratives that drive differentiation and revenue growthTechnology, AI, & Performance OptimizationLeverage marketing technology, automation, and AI to scale campaign and content execution and improve targeting, personalization, and efficiencyOptimize marketing channels and programs through continuous testing, measurement, and iterationOwn marketing performance reporting, including pipeline, conversion, and revenue attribution metricsTeam Leadership & Cross-Functional AlignmentLead and develop a high-performing revenue marketing team, including demand generation, product marketing, and content functionsGuide team priorities toward high-impact, scalable initiatives aligned to business outcomesPartner with Sales, Client Success, Product, and leadership teams to ensure alignment and execution excellencePosition QualificationsJob ExperienceDegree or equivalent experience, and typically requires 12+ years of marketing experience, with a strong focus on B2B SaaS, demand generation, and revenue marketing, and 4+ years of management experienceDemonstrated experience leading teams responsible for pipeline generation and revenue impactProven experience in healthcare industryDemonstrated success working cross-functionally with Sales, Product, and executive leadership in a high-growth environmentExperience with Salesforce and Marketing Automation / CRM platformsPreferred Skills / Experience:Strategic mindset with strong ability to translate business objectives into measurable outcomesDeep expertise in integrated marketing, demand generation, and funnel optimizationAbility to balance strategic leadership with operational executionStrong analytical skills with a focus on ROI, conversion metrics, and pipeline performanceDemonstrated initiative, problem-solving skills, solid judgment, and accustomed to acting with a sense of urgency.Demonstrated ability to communicate, present and influence credibly and effectively at all levels of the organizationDriven by curiosity and not afraid to recommend innovative ways to continue to scale and grow the business.We are proud to offer a competitive compensation package at McKesson as part of our Total Rewards. This is determined by several factors, including performance, experience and skills, equity, regular job market evaluations, and geographical markets. The pay range shown below is aligned with McKesson's pay philosophy, and pay will always be compliant with any applicable regulations. In addition to base pay, other compensation, such as an annual bonus or long-term incentive opportunities may be offered. For more information regarding benefits at McKesson, please click here.Our Base Pay Range for this position$124,000 - $206,600McKesson has become aware of online recruiting-related scams in which individuals who are not affiliated with or authorized by McKesson are using McKesson’s (or affiliated entities, like CoverMyMeds or RxCrossroads) name in fraudulent emails, job postings or social media messages. In light of these scams, please bear the following in mind:McKesson Talent Advisors will never solicit money or credit card information in connection with a McKesson job application.McKesson Talent Advisors do not communicate with candidates via online chatrooms or using email accounts such as Gmail or Hotmail. Note that McKesson does rely on a virtual assistant (Gia) for certain recruiting-related communications with candidates.McKesson job postings are posted on our career site: careers.mckesson.com.McKesson is an Equal Opportunity EmployerMcKesson provides equal employment opportunities to applicants and employees, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, genetic information, or any other legally protected category. For additional information on McKesson’s full Equal Employment Opportunity policies, visit our Equal Employment Opportunity page.McKesson is committed to being an Equal Employment Opportunity Employer and offers opportunities to all job seekers including job seekers with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, please contact us by sending an email to (United States) View email address on click.appcast.io or (Canada) View email address on click.appcast.io. Resumes or CVs submitted to this email box will not be accepted.Join us at McKesson!SummaryLocation: USA, KS, Overland Park; Irving, TX, USA - 6555 North State Highway 161 (P001); Columbus, OH, USA - 910 John Street (CMM Main Campus) (C317); USA, Remote; Atlanta, GA, USA - 2 National Data Plaza NE (8821); Alpharetta, GA, USA - 1110 Sanctuary (C099)Type: Full time