Digital Marketing Specialist
Full-time
LHH
We are seeking a Digital Marketing Specialist to support the planning, execution, and optimization of digital marketing campaigns. This role works closely with cross-functional teams to drive online visibility, lead generation, and campaign performance through data-driven marketing strategies.
Key Responsibilities
- Execute digital marketing campaigns across SEO, PPC, social media, display advertising, and other digital channels.
- Manage advertising platforms including Google Ads, LinkedIn, Facebook, Instagram, and similar channels.
- Analyze campaign performance and make recommendations to improve results while managing budgets effectively.
- Support landing page optimization and conversion rate testing initiatives.
- Review and provide feedback on email marketing, digital content, and lead generation assets.
- Communicate campaign performance and insights to stakeholders.
- Contribute to digital marketing best practices and process improvements.
- Provide additional marketing and account support as needed.
Preferred Qualifications
- 2+ years of experience in digital marketing, advertising, or a related client-facing marketing role.
- Strong experience with Google Ads, PPC, SEM, display advertising, programmatic media, Google Analytics, and Google Tag Manager.
- Knowledge of SEO and paid social advertising platforms.
- Experience with marketing automation platforms such as HubSpot, Marketo, or Pardot is a plus.
- Familiarity with tools such as SEMrush, Moz, Screaming Frog, and reporting platforms.
- Google Ads and/or Microsoft Advertising certifications preferred.
- Strong analytical, communication, and presentation skills.
- Bachelor's degree in Marketing, Advertising, Communications, or a related field preferred.
Our client is a growing marketing-focused organization seeking a data-driven digital marketing professional to help maximize campaign performance, generate leads, and support business growth through strategic digital initiatives.
Vacancy posted 4 days ago
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