Digital Marketing Specialist

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Closing Date:
09/12/2026
Type of Position:
Professional Staff - Project/Program Administration
Job Type:
Regular

Work Shift:

Sponsorship Available:

No
Institution Name:
University of Arkansas for Medical Sciences

The University of Arkansas for Medical Sciences (UAMS) has a unique combination of education, research, and clinical programs that encourages and supports teamwork and diversity. We champion being a collaborative health care organization, focused on improving patient care and the lives of Arkansans.

UAMS offers amazing benefits and perks (available for benefits eligible positions only):

• Health: Medical, Dental and Vision plans available for qualifying staff and family
• Holiday, Vacation and Sick Leave
• Education discount for staff and dependents (undergraduate only)
• Retirement: Up to 10% matched contribution from UAMS
• Basic Life Insurance up to $50,000
• Career Training and Educational Opportunities
• Merchant Discounts
• Concierge prescription delivery on the main campus when using UAMS pharmacy

Below you will find the details for the position including any supplementary documentation and questions you should review before applying for the opening. To apply for the position, please click the Apply link/button.

The University of Arkansas is an equal opportunity institution. The University does not discriminate in its education programs or activities (including in admission and employment) on the basis of any category or status protected by law, including age, race, color, national origin, disability, religion, protected veteran status, military service, genetic information, sex, sexual preference, or pregnancy. Questions or concerns about the application of Title IX, which prohibits discrimination on the basis of sex, may be sent to the University's Title IX Coordinator and to the U.S. Department of Education Office for Civil Rights.

Persons must have proof of legal authority to work in the United States on the first day of employment.

All application information is subject to public disclosure under the Arkansas Freedom of Information Act.

For general application assistance or if you have questions about a job posting, please contact Human Resources at View email address on click.appcast.io.


Department:
MarCom | Communications Marketing

Department's Website:

Summary of Job Duties:
The Digital Marketing Specialist leads the planning, implementation and evaluation of UAMS' social media strategy. The position manages UAMS' official social media platforms, develops and coordinates content, engages with online audiences, monitors the organization's digital reputation and uses performance data to improve results. The role also supports paid social media, multimedia content development and other digital marketing initiatives, working closely with the Marketing and Communications teams, clinical departments, colleges, institutes, subject matter experts and vendor partners to support UAMS priorities.
Qualifications:

• Bachelor's degree in marketing, communications, public relations, digital media, or a related field, PLUS one (1) year of experience in social media, marketing, communications, public relations, or a related area; or a high school diploma/GED plus five years of related experience.
  

Skills, Knowledge & Activities:

• Experience managing organizational social media platforms, including content development, publishing, monitoring and performance measurement.
• Experience creating or editing digital photography, video, graphics or other multimedia content.
• Strong writing, editing, communication, collaboration and organizational skills, with the ability to manage multiple projects, priorities and deadlines.
• Knowledge of social media platforms, audience engagement practices and digital communication trends.
• Ability to exercise sound judgment when managing public comments, private messages and sensitive online issues.
• Proficiency with Microsoft Office programs and familiarity with Canva, Adobe Creative Cloud or similar creative tools.

Preferred Qualifications

• Experience in health care, higher education or another large, complex organization.
• Experience managing paid social media campaigns.
• Experience with reputation management, customer service recovery or online audience management.
• Experience developing social media policies, standards or training.
• Experience using digital asset management platforms.
• Knowledge of accessibility standards and best practices for digital content.

Additional Position Requirements

• Ability to travel statewide and work occasional evenings or weekends to attend events, capture content and support campaigns or urgent communications.

Additional Information:

Salary Information:
Commensurate with education and experience.

Required Documents to Apply:
Resume

Optional Documents:

Special Instructions to Applicants:

Recruitment Contact Information:

Please contact View email address on click.appcast.io for any recruiting related questions.

All application materials must be uploaded to the University of Arkansas System Career Site


Please do not send to listed recruitment contact.

Pre-employment Screening Requirements:
No Background Check Required

This position is subject to pre-employment screening (criminal background, drug testing, and/or education verification). A criminal conviction or arrest pending adjudication alone shall not disqualify an applicant except as provided by law. Any criminal history will be evaluated in relationship to job responsibilities and business necessity. The information obtained in these reports will be used in a confidential, non-discriminatory manner consistent with state and federal law.


Constant Physical Activity:
N/A
Frequent Physical Activity:
N/A
Occasional Physical Activity:
N/A
Benefits Eligible:
Yes