Commercial Performance & Insights Analyst

Company Description

USA - Commercial Performance & Insights Analyst

The Commercial Performance & Insights Analyst role will be responsible for analyzing market and competitor intelligence to provide a holistic view of Primark USA's financial and commercial performance. Reporting into the US Head of FP&A and working closely with colleagues across FP&A and the Global Insights team, this role will connect external market dynamics and competitive trends with internal financial results to enhance performance visibility and decision-making. The role will support the interpretation of trading performance by linking key financial metrics to market movements, customer behavior, and competitor activity, while establishing and tracking KPIs that measure both financial outcomes and strategic progress. This role will identify key drivers of performance and uncover actionable growth opportunities.

Job Description

What You'll Do

This is a newly created role within the Primark US team during an exciting period of transformation.

Primark's US business is growing rapidly, with more than 40 brick-and-mortar retail stores across more than a dozen states and continued expansion planned. To support this growth, we are hiring a Commercial Performance & Insights Analyst to work closely with the US Head of FP&A, providing high-quality analysis and actionable insights that drive performance, growth, and informed decision-making.

This role requires strong analytical skills and will be responsible for synthesising and interpreting multiple data sets into a trusted view on Primark's current performance, all while diagnosing further opportunities for growth.

Key responsibilities - summary:

• Working collaboratively with the US Head of FP&A and Global Insights team, input to the design and hold responsibility for reporting Primark and competitor performance.
• Agree on measurement KPIs and frameworks for a consistent, clear story on performance.
• Partner with the Consumer Insights Manager to build your knowledge of Primark's target customers , their behaviours, needs, and motivations and use this knowledge to add context to performance reporting.

Key outcomes (12-18 months):

1. Structured market performance reporting for senior leaders
   • Strategy, Finance and Leadership team use your scorecards and dashboards as the reference source when discussing Primark's performance.
2. A robust USA fact-pack and competitive benchmarks
   • Standard fact-pack on syndicated market indicators (e.g. market size, economic indicators, retailer shares, penetration, pricing).
3. Diagnostic analysis on "how we win with customers."
   • Your analysis provides a clear point of view on where we are winning, where we are losing and leads to recommendations on actions to drive growth.

Key responsibilities - detailed:

• Work collaboratively with the US Head of FP&A and Global Insights team to define how success will be measured.
  • Define how you will use Economic indicators, Market reporting tools (Circana, Global Data, Placer), Internal Financial data and Customer transactional data to build a complete picture of Primark sales performance.
  • Ensure effects of Market, Channel, Category and Marketing performance are captured in your analysis.
• Work to agreed measurement frameworks.
  • Ensure these frameworks are embedded in business decision making, and act as an "always-on" view of performance.
• Review the availability and integrity of additional market intelligence sources (including consumer panels, data aggregators, trend providers, forecasters, and economic analysts) and provide a view on whether Primark should acquire additional data.
• Create a standard fact-pack on syndicated market indicators (e.g. market size, economic indicators, retailer shares, penetration, pricing).
• Periodically refresh the fact-pack with new and up-to-date information, ensuring consistent definitions and metrics aligned to Global reporting, but with adequate USA specific context.
• Conduct diagnostic analysis on influencing factors on Primark performance.
  • Provide performance indicators of increase / decrease.
  • E.g. number of shoppers, frequency of shopping, basket size, pricing, high performing vs low performing categories
  • Provide recommendations on how to improve performance
• Show constant curiosity and maintain a "finger on the pulse" understanding of the fashion retail landscape through self-initiated desk research, competitive understanding, upskilling, and networking within the insights industry.

Standards and Ways of Working

• Work in partnership with Global Insights team , feeding in to and supporting their role as a Centre of Excellence for Insights
  • Follow agreed formats for Global performance reporting.
  • Represent the local market insights view and collaborate on how this should be incorporated at a Global level.
• Define and maintain a glossary and measurement standards for:
  • All agreed KPIs e.g. minimum sample / confidence levels for key cuts and comparisons
• Champion automation and tech :
  • Identify manual reporting that can be automated.
  • Work with Technology and vendors to set up automated refreshes and AI-assisted analysis.
  • Share best practices and simple how-to guides for dashboards and tools.

Qualifications

What You'll Bring

Essential knowledge, education, skills, and experience:

Experience

• Previous experience in an Analytics role ideally in retail or ecommerce.
• Experience working within or closely supporting Strategy and/or Finance teams, with a strong understanding of how market performance insights translate into commercial and financial outcomes.
• Experience working with and analysing syndicated data (e.g. Circana, GlobalData, Placer AI, Oxford Economics, Nielsen, etc.).
• Previously built measurement frameworks and dashboards (e.g. Tableau).
• Can build relationships to work in strong partnership with research agencies and data providers, trouble-shoot effectively and hold them accountable.

Skills

• Highly tech and data savvy :
  • Proficient in dashboard creation (can design and build dashboards, not just consume them).
  • Advanced Excel.
  • Familiarity with AI-enabled analytics / knowledge and an interest in experimenting with new capabilities.
• Strong quantitative skills: can structure data and interpret trends with confidence.
• Curious about customers and competitors ; always asking "what does this mean for how we win?"
• Collaborative, and able to work across multiple functions.
• Enjoys both building systems (frameworks, dashboards) and interpreting them .

Personal Attributes:

• Creates trusted relationships and collaborates effectively with a range of stakeholders.
• Highly organised, detail-oriented, possessing the ability to effectively prioritise projects and deliverables whilst meeting deadlines set by management.
• Excellent planning and organisation skills, ability to multi-task, plan and prioritise work schedule for self and work within agreed timescales.
• Excellent attention to detail and an ability to analyse and interrogate high volumes of data.
• Articulate and able to build a strong narrative from data.
• Collaborative team player with excellent interpersonal/communication skills.
• Operates with a high level of integrity and professionalism.
• Resilient with the ability to work independently and proactively.

Location: Corporate office in Boston

Hybrid Working: This role is 3 days in the corporate office in Boston. 2 days per week working from home location.

The pay range for this role is: $97,000 - $130,000

Additional Information

Our fashion isn't one-size-fits-all and neither is our culture. Primark promotes equal employment opportunity, we strive to create an inclusive workplace where people can be themselves, access opportunities and thrive together. Excited? Good. There's real accountability and ownership here as you shape your store, team's futures, and steer sales. It's energizing to put your skills to work, in a growing local and global business committed to helping people express themselves- and feel a sense of belonging. Because you thrive outside your comfort zone. Apply today to start your Primark journey!

Primark is an equal opportunity employer. Primark does not discriminate against applicants or employees on the basis of race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, genetic information, or any other characteristic protected by law. Primark is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment. To request reasonable accommodation to participate in the job application or interview process, please email View email address on click.appcast.io with your request. This email is not for general employment inquiries or correspondence. We will only respond to those requests that are related to accessibility of the online application system due to a disability.