Marketing Liaison - Inpatient Rehabilitation Hospital

Job Description

Job Description

Description:

Exalt Health, an acute rehabilitation hospital, provides an intensive rehabilitation program, and admitted patients must be able to tolerate three hours of intense rehabilitation services per day. Focused on caring for patients with complex rehabilitative needs such as stroke, spinal cord injury, brain injury, head trauma, medically debilitation conditions, neurological disorders, cardio-pulmonary amputations, orthopedic injuries, and multiple major traumas.

Position Summary

The Marketing Liaison is the primary point of contact and relationship builder between the inpatient rehabilitation hospital and potential referral sources, including acute care hospitals, skilled nursing facilities, physicians, and case managers. The Marketing Liaison is responsible for educating the community on rehabilitation services, identifying appropriate patients for transfer, and facilitating a smooth admission process.

Essential Duties and Responsibilities

• Relationship Building:
• Establish and maintain strong relationships with case managers, physicians, therapists, social workers, and other healthcare professionals within assigned referral sources.
• Conduct regular visits to promote awareness of the rehabilitation hospital's programs and services.
• Patient Evaluation (Clinical Team Members):
• Conduct pre-admission assessments on-site at referral sources to determine patients' suitability for inpatient rehabilitation.
• Review medical records, collaborate with the referring facility's team, and educate patients and families about rehabilitation's benefits.
• Be prepared for a schedule that may change due to urgent patient evaluations or unexpected events at referral sources.
• Admission Facilitation:
• Coordinate the transfer process, including insurance verification, communication with the hospital's interdisciplinary team, and ensuring timely patient admissions.
• Maintain thorough documentation throughout the referral and admission process.
• Marketing and Outreach:
• Participate in community events, health fairs, and educational presentations to promote the hospital's services.
• Daily travel within a designated geographic territory to visit referral sources such as hospitals, skilled nursing facilities, physician offices, etc. This local travel could be anywhere from a limited radius to several hours of driving per day.
• Develop and distribute marketing materials in collaboration with the Business Development team.
• Performance Tracking:
• Track referral sources, admissions, and other key metrics.
• Provide regular reports to the Director of Business Development.

Requirements:

Knowledge, Skills, and Abilities

Licenses or Certifications

• Valid driver’s license and a clean motor vehicle record, as well as applicable insurance as required by state law.

Education, Training, and Experience

• Minimum of 2-3 years of experience in an acute care or rehabilitation setting.

Skills and Abilities, Proficiency and Productivity Standards

• The ability to work flexible hours, including some evenings and weekends, may be necessary to accommodate meetings with healthcare professionals.
• Organizes and prioritizes tasks and projects, accurately completing job responsibilities within the specified time constraints.
• Excellent attention to detail and accuracy.
• Analytical and problem-solving abilities.
• Ability to work under deadlines and handle multiple tasks.
• Speaks and communicates English effectively in verbal and written format; writes legibly.
• Reading and comprehension at the level necessary to perform job duties appropriately.
• Works cooperatively with co-workers and other hospital employees
• Functions proficiently in a Microsoft Windows environment (Outlook, Word, Excel, PowerPoint)