Senior Product Marketing Manager

About the Role

In this role, you will:

• Own how we talk about TLDR and our individual newsletters — positioning, messaging, and narrative across every customer-facing surface.

• Own our competitive positioning: why advertisers should choose TLDR over other newsletters, LinkedIn, Google, and the rest of the ad landscape.

• Own the core sales toolkit — media kit, sales decks, case studies, one-pagers, and talk tracks — and keep it sharp, current, and consistent.

• Own the launch motion when we ship new products or newsletters: structured GTM with clear ownership, messaging, and timelines (no more ad hoc rollouts).

• Partner closely with Sales, Account Management, and Marketing so positioning actually lands in every advertiser conversation.

What Success Looks Like

• Within six months, cohesive messaging and positioning across every customer-facing material (media kit, sales decks, case studies) and across the sales team's talk tracks.

• Higher ACV and win rates driven by sharper positioning, stronger talk tracks, and better sales collateral.

• New product and newsletter launches that feel structured and intentional — clear owner, clear story, clear plan — instead of ad hoc.

• Sales reps can articulate why TLDR wins against any competitor without hesitation.

About You

5+ years in marketing, with meaningful time in a dedicated PMM role (not just adjacent marketing or enablement).

Primary skills:

• Strong written narrative ability — you can take a fuzzy product story and turn it into crisp positioning and copy that sells.

• Real sales enablement experience — you've built decks, talk tracks, and battle cards that sales teams actually used and won with.

• Competitive positioning chops — you can size up a market, find the wedge, and articulate why we win.

Secondary skills:

• Launch experience — you've run structured GTM motions for new products from positioning through launch-day execution.

• Cross-functional collaboration with Sales, Marketing, and Product/Editorial.

Nice-to-haves:

• Media, advertising, or B2B publishing background — you understand how ad buyers think and how the buying process actually works.

• Experience marketing to marketers or media buyers.

You'll Thrive Here If You…

• Have strong opinions about messaging and the conviction to push back when something isn't sharp enough.

• Move fast and ship — we'd rather have a great media kit live this quarter than a perfect one next year.

• Can write — really write. PMM at TLDR is a writing-heavy role, and "good enough" copy isn't.

• Get energized by owning a function end-to-end rather than executing on someone else's plan.

• See sales as a partner, not a customer — you'll spend real time on calls, in Slack, and shoulder-to-shoulder with AEs.

Why You'll Love It

Compensation: $180,000 - $225,000 base + annual company performance bonus

Location: We're a 100% remote company distributed across the US and Canada

Team Events: Annual team offsite. Tell us where we should go next!

Time to Recharge: Flexible PTO. Most team members will enjoy 2-3 weeks off per year + holidays

Health Benefits: Comprehensive medical, dental and vision benefits with 100% paid option

401(k) Plan: Empower 401(k)

Paid Parental Leave

Home Office Stipend: We're on Macbook Air M4s. Get a new monitor, headset, and chair on us.

Learning & Development Stipend: We are a curious group that believes in learning.

Autonomy and Agency: Contribute to the growth of one of the largest newsletters in the world.

If you're ready to make a tremendous impact at a bootstrapped and profitable startup, please apply. Please let us know if you need any accommodation during any part of the interview process.