Consumer Brand Strategist

Job Description: Intel's Brand and Creative team, within the Global Marketing and Communications Group, is seeking a Consumer Brand Strategist to lead the strategic development of Intel's client and gaming brands. The role will shape Intel's brand portfolio across hardware, software, solutions, and services, ensuring alignment with business goals and consumer engagement strategies. Responsibilities Brand strategy development: Lead the creation, curation, and management of Intel's consumer product brand strategy across processors, integrated technologies, and emerging product categories such as AI, security, graphics, and gaming. Naming and architecture: Define and implement strategic decisions regarding product brand creation, brand extensions, hierarchy, categories, and segmentation. Creative naming development: Oversee the development of naming conventions, nomenclature, and tiering strategies to ensure a cohesive and effective naming system. Cross‑functional collaboration: Partner with Intel strategic planners, engineers, product marketing, and designers to ensure branding strategies align with technical innovation and market positioning. Stakeholder management: Effectively manage senior stakeholders across business, sales, and marketing teams to drive alignment on long-term brand decisions. Brand activation and visual identity: Collaborate on the development of physical and digital brand activations, ensuring consistent and impactful brand storytelling. Brand analysis and insights: Work with internal and external teams to validate brand strategy frameworks, measure consumer impact, and refine ongoing brand management practices. Process optimization: Identify and implement efficiencies in branding workflows. Agency and vendor management: Direct internal and external brand and naming resources to support branding initiatives when necessary. Qualifications Bachelor's degree in business, marketing, or a related field. 8+ years of experience in brand strategy, brand management, brand marketing, product marketing or brand naming at either a brand agency or on the client side. 3+ years of experience presenting to executive stakeholders. 3+ years of experience in technology branding. (Preferred) 2+ years of experience in consumer, gaming, or client brand projects. This position is not eligible for Intel immigration sponsorship. Benefits We offer a total compensation package that ranks among the best in the industry. It consists of competitive pay, stock bonuses, and benefit programs which include health, retirement, and vacation. Find out more about the benefits of working at Intel. Annual salary range: $121,130.00 - 205,910.00 USD. The range displayed reflects the minimum and maximum target compensation for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job‑related skills, experience, and relevant education or training. Equal Employment Opportunity Statement All qualified applicants will receive consideration for employment without regard to race, color, religion, religious creed, sex, national origin, ancestry, age, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, pregnancy, gender, gender expression, gender identity, sexual orientation, or any other characteristic protected by local law, regulation, or ordinance. #J-18808-Ljbffr BlackCube Labs