Director of Direct to Consumer (DTC)

Job Description

Job Description

The Company: 

VeSync is a portfolio company with brands that cover different categories of health & wellness products. We wouldn’t be surprised if you have one of our Levoit air purifiers in your living room or a COSORI air fryer whipping up healthy and delicious meals for you every night. 

We’re a young and energetic company, we’ve had tremendous success, and we are constantly growing our team. As we garner more industry attention – just check out our accomplishments and awards by CES Innovation, iF Design, IGA, and Red Dot – we also need driven and talented people to join our team. 

That brings us to you, and what you’ll be joining. Our teams are smart and diligent and take ownership of their work – they’re confident in their work but know how to collaborate with open ears and a spirit of learning. If you’re down-to-earth, approachable, and easy to strike up a conversation with, this may be a great fit for you. 

Check out our brands: 

levoit.com \u007C cosori.com \u007C etekcity.com\u007C pawsync.com 

The Opportunity: 

This role sits within the Americas Regional DTC Team, operating as the market-facing execution layer of VeSync's three-tier DTC model. Global DTC owns shared platform infrastructure and data tooling. This role uses those capabilities and translates them into market growth — owning the consumer relationship, the commercial results, and the operating rhythm for the Americas region. 

Customer Lifecycle & Consumer Relationship Ownership 

• Design and own the Americas consumer lifecycle architecture, which includes acquisition, activation, retention, referral, revenue
• Manage cohort performance — track and act on 30/60/90-day retention curves, repeat purchase rate, and AOV trends
• Lead lifecycle program activation: welcome series, cart abandonment, win-back, replenishment, VIP, churn risk, and service recovery
• Define consumer segmentation logic and work with Global DTC platform team to activate segments in CDP
• Own member/subscriber economics: active member value, contribution profit per member, CLV modeling

Commercial P&L Leadership

• Own Americas DTC P&L — revenue, margin, CAC, LTV, inventory efficiency, and contribution profit
• Set and manage sales forecasts, revenue targets, and investment strategies aligned to company objectives
• Lead pricing, promotional, and merchandising strategies grounded in incrementality logic — not platform attribution inflation
• Manage CAC payback period and media efficiency ratio (MER) as primary growth health indicators

Cross-Functional Orchestration

• Act as growth conductor, across PCT, IMC, GTM, Data, and Operations teams
• Lead consumer journey prioritization — define which lifecycle moments receive investment and in which sequence
• Maintain operating cadence: weekly growth rituals, biweekly sprint reviews, monthly KPI retrospectives
• Manage cross-functional trade-offs and escalation paths — resolve dependencies, not just report them
• Serve as the senior Americas DTC voice with Global stakeholders and executive leadership

Platform Fluency & Use Case Enablement 

• Define business requirements and use cases for Global DTC platform team — translate commercial priorities into intake briefs
• Prioritize platform requests based on lifecycle impact: which segment to activatie, which channel, and which timeline
• Evaluate and provide feedback on platform performance — signal quality, automation coverage, experiment results
• Champion data-driven decision making across UX, site performance, and lifecycle programs

Team Building

• Build and lead a high-performing regional DTC team across growth, lifecycle, content operations, and analytics
• Establish KPI tree, sprint cadence, and growth rituals that make results repeatable — not person-dependent
• Develop team capability through deliberate project ownership and structured feedback loops

• 8–12 years in DTC, eCommerce, or digital commerce with significant US market exposure
• Proven ownership of revenue, margin, and contribution profit in a scaled DTC business - not just channel contribution within a broader omni-channel P&L
• Built operating cadence from scratch in a system that was incomplete — not only optimized an existing one
• Managed cohort retention curves, not just campaign ROAS - can speak to what drove 90-day repeat rate changes
• Delivered growth outcomes requiring coordination across product, data, brand, and operations — without team ownership
• Builder mindset with ambiguity tolerance - can run before the system is complete

• This is an onsite role based in Tustin, CA

• Starting at $185K annually

• 100% covered Medical/Dental/Vision insurances for employee AND spouse + dependents!
• 401K with 4% employer match (eligible after 90 days of employment) and immediate 100% vesting
• Generous PTO policy + paid holidays
• Life Insurance
• Voluntary Life Insurance
• Disability Insurance
• Critical Illness Coverage
• Accident Insurance
• Healthcare FSA
• Dependent Care FSA
• Travel Assistance Program
• Employee Assistance Program (EAP)
• Fully stocked kitchen