Content Marketing Specialist

• Hybrid work environment
• Career growth and professional development opportunities
• Collaborative and supportive team culture
• Work with a growing leader in automotive digital marketing
• Exposure to innovative digital marketing products and strategies
• Opportunities to make a direct impact on company growth
• Continuous learning and development

• Develop content marketing strategies that drive brand awareness, website traffic, customer engagement, lead generation, and customer retention.
• Create compelling content across email marketing campaigns, digital properties, social media, sales enablement materials, customer communications, and industry events.
• Ensure all content aligns with L2T's brand voice, style, and messaging standards.
• Develop product messaging that clearly communicates the value of L2T's solutions to customers and internal teams.
• Research automotive and digital marketing trends and transform insights into educational and engaging content.
• Manage and execute company communications across LinkedIn, Facebook, Instagram, and press release channels.
• Collaborate with creative services, product, sales, and leadership teams to develop impactful campaigns and storytelling initiatives.
• Support sales teams by creating content and messaging that helps communicate product value and drive customer conversations.
• Maintain database quality and accuracy within Salesforce and Pardot through ongoing data management and cleansing.
• Manage multiple projects while maintaining a high level of quality, organization, and attention to detail.

• 2+ years of experience in B2B marketing communications, public relations, content marketing, or digital marketing.
• Strong writing, editing, proofreading, and storytelling skills.
• Excellent project management, organization, and time management abilities.
• Ability to manage multiple priorities and deadlines in a fast-paced environment.
• Strong communication and collaboration skills with cross-functional teams.
• Advanced Microsoft Office skills, including Excel, Word, and PowerPoint.
• Bachelor's degree in Marketing, Communications, Journalism, or a related field.

• Experience creating content that supports lead generation, customer engagement, and sales enablement initiatives.
• Experience with Salesforce, Pardot, Canva, or similar marketing platforms.
• Working knowledge of digital marketing channels, including Paid Search, SEO, social media, and reputation management.
• Experience partnering closely with creative or design teams.
• Automotive industry experience.
• Familiarity with B2B SaaS, technology, or agency environments.

• Communication: Writes and presents clearly, adapts messaging for different audiences, and serves as a confident storyteller.
• Customer Focus: Creates purposeful content and solutions that support customer needs, engagement, and business outcomes.
• Accountability: Demonstrates ownership, dependability, organization, and attention to detail while maintaining high standards of execution.
• Drive for Results: Takes initiative, manages priorities effectively, and translates ideas into measurable marketing outcomes.
• Continuous Improvement & Mutual Respect: Brings curiosity, creativity, and innovation while collaborating constructively across teams.

• Medical, dental, and vision coverage
• Life insurance
• Short and long-term disability
• Paid parental leave
• Employee Assistance Program (EAP)
• 401(k) with company match
• Paid time off and company holidays
• Summer Fridays

The above statements are intended to provide a general overview and level of work being performed by most people assigned to this job. They are not intended to be a list of all responsibilities, duties and requirements. Additional duties can be assigned as determined.

L2T is an Equal Opportunity/Affirmative Action Employer. We support a diverse workforce.