Senior Director, Global Segment Marketing Manager - Alternatives Managers & Insurance Segment

Senior Director, Corporate Segment Marketing Manager – Alternatives Managers & Insurance Segment At BNY, our culture allows us to run our company better and enables employees’ growth and success. As a leading global financial services company at the heart of the global financial system, we influence nearly 20% of the world’s investible assets. Every day, our teams harness cutting‑edge AI and breakthrough technologies to collaborate with clients, driving transformative solutions that redefine industries and uplift communities worldwide. Overview We’re seeking a future team member for the role of Senior Director, Corporate Segment Marketing Manager – Alternatives Managers & Insurance Segment to join our Client Marketing team. This role is located in New York, City, NY. Responsibilities Strategic Marketing Leadership Develop and implement a comprehensive marketing strategy for the segments, aligning with the firm’s overall business goals. Collaborate with executive leadership, product, sales, and relationship teams to develop a unified go‑to‑market approach. Client Acquisition & Retention Lead the development of tailored messaging and value propositions that resonate with different constituents within the segment. Measure and analyze the effectiveness of marketing campaigns, using data-driven insights to refine strategies and optimize ROI. Brand Positioning & Thought Leadership Establish and enhance the firm’s brand presence in the investment manager, alternative manager and insurance markets, building credibility and awareness through white papers, webinars, industry reports, and case studies that position the firm as a thought leader. Cultivate relationships with industry organizations, publications, and conferences to showcase the firm’s expertise. Qualifications 15+ years of client marketing experience. Experience with B2B marketing programs. Highly analytical mindset and attention to key metrics. Ability to run experiments and continuous testing to optimize performance. Agile approach to growth marketing and the ability to navigate ambiguity. Experience in building, leading and motivating teams while collaborating in a matrixed organization. Compensation and Benefits BNY offers highly competitive compensation, benefits, and wellbeing programs. The base salary for this position is expected to be between $136,500 and $300,000 per year at the commencement of employment. Additional compensation may include commission earnings, discretionary bonuses, short- and long-term incentive packages, and company-sponsored benefit programs. This position is at‑will and the company reserves the right to modify base salary or other discretionary payments at any time. Equal Employment Opportunity BNY is an Equal Employment Opportunity/Affirmative Action Employer – Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans. #J-18808-Ljbffr BNY