Field Sales Representative - Denver, CO

Field Sales Representative

Full-Time, Exempt Field-Based Reports to Region Director Blake's Beverage Company

THE RISING TIDE LIFTS MORE GLASSES. When the apples align, greatness emerges Introducing Blake's Beverage Co., a force born from the union of Avid Cider Co., Blake's Hard Cider, and Austin Eastciders. Our united mission: To reclaim cider's rightful place as America's drink. With a passion for bold, fruit-forward flavors, we craft beverages that resonate with a diverse audience. Fresh ingredients, a commitment to craft, and a rich 78-year history of family farming fuel our relentless dedication to the cider cause. With our feet firmly grounded in the soils of MI, TX, OR, and NY, we press on.

The Field Sales Representative is the face of our brands in the trade hunting new accounts, deepening relationships with existing ones, and executing winning programs across on-premise and off-premise retail. Success here is measured in distribution gains, account activations, and consistent achievement of your KPIs.

If you've built a book of business from scratch, turned a cold account into a brand champion, and thrive on the energy of the field we want to hear from you.

Your Role With Blake's Key Responsibilities

Active Selling in the Market

Call on assigned accounts while actively targeting non-buys and new accounts within your coverage area

Gain draft and package effective points of distribution across both on and off-premise channels

Sell in displays, on-premise specials, and events

Average a minimum of 10 calls per day, 50 per week, and 200 per month (or as directed by your Region Director)

Balance hunting new accounts with farming and strengthening existing relationships

Activations & Account Execution

Sell in and conduct a minimum of 4 on/off-premise activations per month (averaging 1 per week, 12 per quarter)

Execute activations including happy hours, pint nights, tap takeovers, staff training, demos and samplings, venue events, sponsorship events, and festivals

Distributor Management

Request, confirm, and execute a minimum of one ride-with per month with your assigned distributor(s)

Prepare for and attend monthly distributor meetings where applicable

Report distributor out-of-stocks, issues, challenges, and opportunities to your Region Director

Attend wholesaler Monthly and Quarterly Business Reviews (QBRs) as directed

Administration & Reporting

Track all market visits through Karma; every account visit must be logged

Submit a weekly recap and plan of action to your Region Director, captured through Karma account logs

Review KPIs and develop a work plan for the upcoming week, submitted to your Region Director for review and collaboration

Submit weekly expense reports through Paylocity

Update the team calendar with major market activities, events, and scheduled travel

Participate in all scheduled team calls and meetings

Performance & Development

Meet KPI quotas and track progress against assigned targets

Execute a minimum of one team-selling day per month with your Region Director

Complete required training and develop and maintain an individual learning plan with your Region Director

Participate in quarterly business reviews of wholesaler and internal brand performance to set the upcoming quarter's focus

Complete an annual performance review

Performance Cadence & Targets

Account Calls: 50 per week / 200 per month / approximately 2,400 annually

Activations: 1 per week / 4 per month / 12 per quarter / approximately 48 annually

Distributor Ride-Withs: minimum 1 per month

Team-Selling Days: minimum 1 per month with the Region Director

Weekly Admin Half-Day: dedicated time each week for recaps, plans of action, expenses, planning, and ride-with coordination

What Great Looks Like Qualifications

Required

Prior experience in beverage, alcohol, CPG, or distributor/wholesale sales strongly preferred

Demonstrated track record of building distribution and growing volume in a field sales role

Strong relationship-building, negotiation, and selling skills across on-premise and off-premise channels

Self-motivated and disciplined, with the ability to manage an independent field schedule and high call volume

Comfort with sales technology and reporting tools (Karma, Paylocity, CRM, and calendar platforms)

Valid driver's license, reliable transportation, and a clean driving record

Must be 21 years of age

Physical & Travel

Field-based role requiring daily travel throughout the assigned coverage area

Daily start and stop times are flexible but must align with key retailers' availability; schedules outside the norm require Region Director approval

Occasional weekend and evening work for activations and events

Ability to lift and move cases of product, point-of-sale materials, draft equipment, and tap handles (up to 50 lbs)

Ability to stand, walk, and travel between accounts for extended periods

How You're Rewarded Compensation & Benefits

Competitive base salary plus performance-based bonus (DOE), with full details shared during the interview process. Blake's Beverage Company offers a comprehensive benefits package including health, dental, and vision coverage, 401(k) with match, PTO, and the perks of repping brands you'll actually be proud to pour.

What's Next How to Apply

Don't just send a resume into a void. Reach out on LinkedIn, visit a location, try the cider show us you want in. We can't wait to meet the right person.

Blake's Beverage Company is an equal opportunity employer.

Blakes Beverage Co