TikTok Shop Livestream Sales Host (K-pop)

TikTok Shop Livestream Sales Host – K-pop

Location: Chicago, IL (On-site)

Schedule: Approximately 3-4 hours per day, 2–4 days per week, based on business needs

Eligibility: Must be 18 years of age or older

Compensation: $19.00 - $25.00 hourly base pay + performance-based commission

Starting as a part-time role, this position has the potential to transition into a full-time role based on performance and business needs.

Company Description

Alliance Entertainment (NASDAQ: AENT) is a leading distributor and wholesaler of physical media, entertainment products, and collectibles, connecting major brands and content providers with retailers and consumers across the U.S. and internationally.

With more than 325,000 in-stock SKUs, we offer one of the industry’s broadest selections of music, vinyl records, movies, video games, gaming hardware, toys, collectibles, consumer electronics, and other entertainment products. We operate a large-scale distribution and fulfillment network anchored by our approximately 900,000-square-foot distribution center in Shepherdsville, Kentucky.

We work with 600+ suppliers, including globally recognized entertainment and consumer brands such as Nintendo, Sony, Disney, Universal, Paramount, Mattel, Hasbro, LEGO, Funko, Electronic Arts, and Sega. We serve major retail and e-commerce partners including Amazon, Walmart, Target, Best Buy, Costco, and Barnes & Noble, with our omni-channel network reaching 35,000+ storefronts.

Our Brand - K-pop Market

Alliance Entertainment is building a new dedicated K-pop shopping destination designed specifically for K-pop fans.

Building on our extensive music and entertainment catalog and established e-commerce businesses, including DeepDiscount.com and CollectorsChoiceMusic.com, Kpop Market will bring together a wide range of K-pop products in one place — including albums and CDs, vinyl records, merchandise, collectibles, K-pop themed Funko Pops, light sticks, concert essentials, limited editions, and other fan-focused products.

More than a traditional online store, we are building an interactive K-pop shopping and community experience. Through TikTok Shop, livestream shopping, social content, product drops, and fan engagement, we aim to make discovering and shopping for K-pop more entertaining, social, and connected to the fandom.

Our Mission

To create the most engaging and trusted destination for entertainment commerce by connecting fans with the music, content, products, and communities they are passionate about through innovative retail, social commerce, and live experiences.

Our Vision

To become the leading destination for entertainment-focused live commerce, transforming how fans discover, experience, and purchase music, collectibles, merchandise, and pop culture products through interactive and community-driven shopping experiences.

Our Values

Fan First - Everything we do begins with understanding and serving our customers and

communities.

Authenticity - We create genuine experiences built on trust, passion, and shared interests.

Innovation - We embrace new technologies, new platforms, and new ways to connect consumers with entertainment.

Excellence - We set high standards and deliver exceptional experiences for customers, partners, and team members.

Collaboration - We believe great ideas come from working together across diverse backgrounds, talents, and perspectives.

Growth Mindset - We continuously learn, adapt, and improve to stay ahead in a rapidly evolving marketplace.

Role Description

This is a part-time, in-person role based in Chicago, with the opportunity to transition to full-time with more company benefits. As one of the on-camera faces of the brand, you will host recurring TikTok Shop livestreams featuring K-pop albums, vinyl records, merchandise, collectibles, and related products.

The ideal candidate is naturally entertaining, comfortable on camera, passionate about K-pop and social media, and able to combine entertainment, product knowledge, and sales into an engaging livestream experience.

Key Responsibilities

Live Show Hosting & Sales

● Host and co-host engaging, high-energy TikTok Shop livestreams approximately 3 hours per session

● Clearly communicate product details, versions, inclusions, pricing, promotions, and key selling points

● Create excitement and urgency around new releases, limited products, special offers, bundles, and promotions

● Deliver natural and effective calls to action that encourage viewers to add products to cart and complete purchases

● Answer product questions and handle customer questions or objections in real time

Co-Host & Live Operation

● Help manage the TikTok Shop storefront during livestreams, including highlighting and pinning featured products

● Support flash deals, giveaways, limited-time promotions, product drops, and other interactive selling formats

● Work with other team members to adjust pacing, featured products, messaging, and show flow based on real-time audience response

● Learn product information, promotional details, and show priorities before each livestream

Audience & Community Engagement

● Actively engage with viewers through comments, questions, polls, reactions, and interactive conversations

● Create a welcoming, energetic, and authentic environment for K-pop fans and customers

● Build relationships with repeat viewers and help develop a recognizable community

● Identify recurring audience questions, interests, fandom trends, and product requests

● Support community engagement outside livestreams, including social media or community platforms

Content & Creative Development

● Contribute ideas for new livestream formats, recurring segments, themed shows, product launches, challenges, giveaways, and other interactive concepts

● Stay aware of TikTok trends, K-pop trends, memes, fandom conversations, and emerging content formats

● Help identify opportunities to turn cultural moments, new releases, artist activity, or viral trends into relevant livestream ideas

Performance & Optimization

● Work toward livestream performance goals including sales, conversion, audience retention, engagement, and overall show growth

● Review livestream performance and feedback with the team and apply learnings to future sessions

● Experiment with different product pitches, hooks, calls to action, show segments, and engagement techniques

Studio & Production Support

● Assist with basic livestream studio setup and breakdown, including lighting, audio, camera, and product displays

● Prepare demo products, promotional materials, and livestream equipment before each show

What We’re Looking For

● Strong interest in K-pop culture , especially K-pop albums, album versions, photocards, collectibles, merchandise, and fandom culture

● Existing knowledge of K-pop artists, releases, fandoms, and current trends

● Strong public speaking skills and a natural on-camera presence

● Funny, engaging, expressive, and quick-thinking personality

● High energy and the ability to maintain enthusiasm throughout a multi-hour livestream

● Strong sales instinct and the confidence to recommend products

● Comfortable responding to comments, questions, and unexpected situations in real time

● Comfortable remaining on camera, speaking, presenting, and engaging viewers for extended livestream sessions

● Passion for livestreaming, social commerce, entertainment, and interactive media

● Creative mindset and willingness to experiment with new livestream formats and selling techniques

● Reliable, punctual, coachable, and comfortable working in a performance-driven environment

Preferred Qualifications

● Previous experience with TikTok LIVE, TikTok Shop, Whatnot, livestream selling, retail sales, or social commerce

● Experience as a content creator, streamer, performer, host, salesperson, or other on-camera role

● Social media content creation and video editing experience, including TikTok, Reels, Shorts, or similar short-form content; proficiency with CapCut , Adobe Premiere Pro, or similar tools is a plus

● Experience building or managing online communities, including Discord , is a plus — especially familiarity with server organization, moderation, community engagement, and using Discord bots or other tools to interact with and retain fans

● Strong awareness of TikTok trends, internet culture, memes, and emerging social formats

Why Join Alliance Entertainment

At Alliance Entertainment, we combine the scale and stability of an established industry leader with the energy and innovation of a fast-growing startup for live commerce business.

You’ll have the opportunity to:

● Build real on-camera hosting experience through recurring livestreams

● Gain hands-on experience in livestream sales, social commerce, and audience engagement

● Work with a large and constantly evolving assortment of K-pop, music, collectibles, and entertainment products

● Engage directly with passionate K-pop and pop culture fan communities

● Bring your own ideas to livestream formats, themed shows, games, giveaways, and fan engagement

● Potentially expand into platforms such as Whatnot, eBay Live, and Amazon Live as the business grows

● Take on additional hours and responsibilities as the live commerce business expands

How to Apply

Please submit the following:

● Resume

● TikTok Profile: Please provide a link to your TikTok account

● Instagram Profile: Please provide a link to your Instagram account

*Public social media profiles are preferred so our team can review your on-camera presence, communication style, and content experience.

Please send social media profile links to View email address on click.appcast.io.