Marketing Technology & Consumer Data Product Manager - CRM Governance

Department: 10103 Enterprise Corporate - Consumer Experience, Insights & AnalyticsStatus: Full timeBenefits Eligible: YesHours Per Week: 40Schedule Details / Additional InformationFully Remote Role from these states: AL, AK, AR, AZ, DE, FL, GA, IA, ID, IL, IN, LA, KS, KY, ME, MI, MO, MS, MT, NC, ND, NE, NH, NM, NV, OH, OK, PA, SC, SD, TN, TX, UT, VA, WI, WV, WY.Due to complex requirements, remote work is NOT permitted for short or long periods in: CA, CO, CT, HI, MA, MD, MN, NJ, NY, OR, RI, VT, WA and working Internationally (this includes working while on vacation).No relocation, No Sponsorship or transfer of visa for this position now or in the future.Pay Range: $54.90 - $82.35Major Responsibilities: Product Domain OwnershipOwn the product domain end-to-end, including strategy execution, operating model design, and ongoing optimizationDefine and enforce accountability for product performance, adoption, and outcomesServe as the business owner for product capabilities and associated platformsProduct & Platform LeadershipDefine product roadmap, priorities, and success measures aligned to business objectivesLead platform and capability evolution, ensuring scalability, integration, and sustainabilityEnsure product capabilities are aligned with enterprise architecture, data, and governance standardsExecution Oversight & DeliveryOversee backlog prioritization, intake processes, and delivery execution across the product domainEnsure product capabilities are delivered on time, meet requirements, and scale effectivelyRemove barriers and drive alignment across cross-functional teamsOperational Excellence & PerformanceEstablish KPIs, monitoring mechanisms, and reporting for product performance and adoptionIdentify gaps, risks, and inefficiencies and lead remediation effortsEnsure documentation, operating procedures, and process standardization across the domainEnterprise Partnership & InfluencePartner with IT, Privacy, Legal, Security, Analytics, and Marketing stakeholdersInfluence enterprise decision-making by clearly articulating tradeoffs, risks, and recommendationsRepresent the product domain in governance forums, strategic initiatives, and technology discussionTeam Leadership & DevelopmentLead and develop Product Managers and/or Product Strategists, establishing clear ownership and accountabilityLead or participate in committee workCoach team members to develop deep product, platform, and operational expertiseEducationBachelor's degree in Business, Marketing, Information Systems, or related field requiredCertification / Registration / LicenseNone RequiredWork Experience5+ years of experience in product management, marketing technology, consumer data, or related fieldsDemonstrated experience owning and leading product domains, platforms, or capabilities (not advisory roles)Experience establishing operating models and driving enterprise-scale outcomesLeading major product domainsKnowledge / Skills / AbilitiesStrong understanding of marketing technology ecosystems (CRM, CDP, CMP, personalization, etc.) We currently use Salesforce with Marketing Cloud NextAbility to translate business strategy into scalable product capabilities and operating modelsProven ability to lead cross-functional teams in complex, matrixed environmentsStrong analytical, problem-solving, and decision-making skillsExecutive-level communication and influence skillsHigh ownership mindset with accountability for outcomesPreferred Job RequirementsCertification / Registration / LicenseRelevant platform or domain certifications preferred (e.g. Salesforce, marketing technology, data platforms, privacy, etc.)Advanced platform certifications (e.g., Salesforce, CDP, CMP, privacy, data governance) strongly preferredExperienceDeep familiarity with CRM governance frameworks, messaging standards, and enterprise communication controlsProven ability to establish and enforce governance models for campaign execution, messaging, and channel usageStrong understanding of messaging lifecycle, including content structure, approval workflows, and compliance considerationsDemonstrated success enabling consistent, scalable messaging practices across multiple teams, channels, and lines of businessExperience partnering with marketing, compliance, legal, and technology teams to operationalize governance and messaging standardsPreferredExperience within healthcareDISCLAIMERAll responsibilities and requirements are subject to possible modification to reasonably accommodate individuals with disabilities. This job description in no way states or implies that these are the only responsibilities to be performed by an employee occupying this job or position. Employees must follow any other job-related instructions and perform any other job-related duties requested by their leaders.Our Commitment to YouAdvocate Health offers a comprehensive suite of Total Rewards: benefits and well-being programs, competitive compensation, generous retirement offerings, programs that invest in your career development and so much more - so you can live fully at and away from work, including:CompensationBase compensation listed within the listed pay range based on factors such as qualifications, skills, relevant experience, and/or trainingPremium pay such as shift, on call, and more based on a teammate's jobIncentive pay for select positionsOpportunity for annual increases based on performanceBenefits and morePaid Time Off programsHealth and welfare benefits such as medical, dental, vision, life, and Short- and Long-Term DisabilityFlexible Spending Accounts for eligible health care and dependent care expensesFamily benefits such as adoption assistance and paid parental leaveDefined contribution retirement plans with employer match and other financial wellness programsEducational Assistance ProgramNote: Eligibility for programs listed above may depend on your FTE or status (e.g., full-time, part-time, per diem, temporary, etc.); please ask a Recruiter for more information during an interview.About Advocate HealthAdvocate Health is the third-largest nonprofit, integrated health system in the United States, created from the combination of Advocate Aurora Health and Atrium Health. Providing care under the names Advocate Health Care in Illinois; Atrium Health in the Carolinas, Georgia and Alabama; and Aurora Health Care in Wisconsin, Advocate Health is a national leader in clinical innovation, health outcomes, consumer experience and value-based care. Headquartered in Charlotte, North Carolina, Advocate Health services nearly 6 million patients and is engaged in hundreds of clinical trials and research studies, with Wake Forest University School of Medicine serving as the academic core of the enterprise. It is nationally recognized for its expertise in cardiology, neurosciences, oncology, pediatrics and rehabilitation, as well as organ transplants, burn treatments and specialized musculoskeletal programs. Advocate Health employs 155,000 teammates across 69 hospitals and over 1,000 care locations, and offers one of the nation's largest graduate medical education programs with over 2,000 residents and fellows across more than 200 programs. Committed to providing equitable care for all, Advocate Health provides more than $6 billion in annual community benefits.J-18808-Ljbffr