Senior Marketing Analyst

We are looking for a highly analytical, business-oriented Marketing Analyst to join our global Demand Generation team. This role is central to how we scale growth. You will not only analyze performance but actively shape campaign strategy, optimize budget allocation, and ensure our marketing data infrastructure is accurate and actionable. Working closely with the Head of Demand Generation and regional teams, you will drive insights across paid media, ABM, Website, and digital programs globally (North America, EMEA, APAC). Location: Poland/remote What You’ll Do Own end-to-end marketing analytics across the different channels (SEO, AI visibility, LinkedIn, Google, Microsoft Ads, Webinars) and ABM programs Translate data into actionable insights and strategic recommendations that directly impact pipeline and revenue Partner with campaign managers to influence and optimize live campaigns based on performance data Build and maintain dashboards, reporting frameworks, and performance views across HubSpot, Salesforce, and other platforms Analyze full-funnel performance - from engagement to pipeline and revenue attribution Take ownership of tracking, attribution, and data integrity, ensuring accurate measurement across systems Identify growth opportunities, inefficiencies, and trends across regions and channels Support budget allocation and forecasting based on performance insights Leverage AI tools and automation to enhance analysis, reporting, and decision-making Present insights in a clear, business-focused way to marketing and sales stakeholders What We’re Looking For 4-7+ years of experience in marketing analytics, growth marketing, or performance marketing (B2B preferred) Strong understanding of paid media ecosystems (LinkedIn Ads, Google Ads, etc.) and how they drive pipeline Hands-on experience with: o HubSpot and Salesforce o Marketing analytics tools (Google Analytics, dashboards, BI tools) o B2B ABM platforms (e.g., Influ2, 6sense) Proven ability to analyze multi-channel, full-funnel performance Experience in building and managing tracking & attribution frameworks Strong analytical mindset with the ability to turn data into clear business decisions Experience working in a performance-driven, KPI-focused environment Familiarity with AI tools for data analysis, automation, or marketing optimization Advanced Excel / Google Sheets skills (modeling, scenario analysis, etc.) Strong communication skills - able to influence stakeholders with data Experience working in born in the cloud/cloud native companies - Must have Nice to Have Experience in B2B SaaS, insurance, fintech, or enterprise software Experience with multi-touch attribution models Familiarity with BI tools (Power BI, Looker, etc.) Why Join Us Play a key role in shaping global demand generation strategy Work with a modern martech stack (HubSpot, Salesforce, ABM platforms, AI tools) High visibility and direct impact on pipeline and revenue growth Opportunity to influence decisions across regions and channels Success in This Role Looks Like Marketing decisions consistently driven by clear, reliable data Improved campaign performance and ROI across channels Strong alignment between marketing activity and pipeline outcomes Scalable, accurate tracking and attribution across all platforms We offer Opportunity to design and develop complex integration solutions Flexible working hours to help you keep the work-life balance and find time for your hobbies Partnership approach & communication respecting individual needs and employee development plan ideas Possibility to gain professional experience and learn from global industry experts Stable project & diversified working environment Periodical events and contests for employees (business runs, paintball, etc.) Private medical healthcare & Multisport card IT-specific, friendly dress code that you will become a fan of Attractive employee referral program and bonuses Sapiens is an equal-opportunity employer. We value diversity and strive to create an inclusive work environment that embraces individuals from diverse backgrounds. Please send your resume in English. #J-18808-Ljbffr