Manager, Global Commercial Digital Marketing

Manager, Global Commercial Digital Marketing

The Manager, Global Commercial Digital Marketing leads Hamilton Beach Commercial's (HBC) B2B communications and digital marketing strategy, serving as a key driver of digital transformation, commercial growth, and brand development across the Commercial division. This position plays an important role in supporting Hamilton Beach Commercial continued growth, innovation, and operational excellence. The role collaborates closely with cross-functional partners and contributes to key business initiatives that support the company's long-term strategy.

This position is based in our Corporate Headquarters in Glen Allen, VA and reports to the VP, Global Commercial.

What You'll Do

• Lead digital marketing strategy and execution for global commercial product launches, including integrated campaigns across email, paid media, social, retargeting, and marketing automation platforms.
• Drive global B2B communications strategies that strengthen brand awareness, customer engagement, and sales effectiveness - spanning digital advertising, content marketing, and sales enablement tools.
• Oversee web strategy, CRM integration, and emerging technology initiatives including AI-driven marketing capabilities, in close partnership with IT, ERP, and external digital partners.
• Develop customer insight programs, digital research tools, and benchmarking practices to support product development, budget accountability, and data-driven decision-making.
• Lead, coach, and develop team members while fostering a collaborative, high-performing culture aligned with company goals.

What We're Looking For

• Bachelor's degree in Marketing or related field required; MBA preferred, with 5-7 years of progressive B2B marketing leadership experience.
• Demonstrated experience developing and executing integrated digital marketing strategies across social media, email, CRM, marketing automation platforms (e.g., HubSpot), and web technologies.
• Experience with digital advertising platforms (Google Ads, Amazon Ads, LinkedIn, Meta), analytics tools (e.g., Google Analytics), and a track record of using data to measure ROI and drive performance.
• Experience supporting global distribution networks, trade shows, sales enablement programs, and cross-functional initiatives in a matrixed environment.
• Strong leadership, communication, and project management skills with the ability to balance strategic vision and hands-on execution across multiple priorities.

What We Offer

• Comprehensive medical, dental, and vision coverage
• Company HSA contributions
• 401(k) plan with immediate vesting
• Profit sharing program
• Paid vacation, holidays, and a paid charitable day
• Summer hours to support work-life balance
• Employee discounts on Hamilton Beach products

Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.

Hamilton Beach Brands, Inc. maintains a tobacco-free and drug-free workplace. Employees are expected to comply with all company policies related to workplace safety and conduct. Hamilton Beach Brands, Inc. is committed to hiring and retaining a diverse workforce. We are an Equal Opportunity/Affirmative Action Employer, making decisions without regard to race, color, religion, creed, gender, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability, or any other protected class. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees.