NA Product Manager, Loyalty & Customer Experience

NA Product Manager – Loyalty & Customer Experience

Location: Any Circle K NA Business Unit (Preference: Charlotte, NC)

Overview

Be a key part of Circle K's journey as we evolve and scale our global loyalty ecosystem and deliver meaningful, personalized customer experiences at every interaction.

We are building a modern loyalty platform that connects customer data, digital experiences, CRM, and in-store moments to create seamless, value-driven engagement. This role is critical in shaping how we move from transactional interactions to long-term customer relationships that drive sustained growth.

As a Product Manager, you will be accountable for delivering measurable value—improving customer engagement, increasing visit frequency, and driving incremental revenue—through thoughtfully designed loyalty experiences and capabilities.

What You'll Do

As a Product Manager within the Loyalty & Customer Experience team, you will be responsible not just for delivery, but for outcomes and impact.

Own Value Delivery (Outcomes Over Output)

• Own clearly defined customer and business outcomes (e.g., new loyalty members, increased visit frequency, improved engagement, higher redemption, incremental revenue).
• Define success metrics upfront and ensure every initiative has a measurable impact tied to customer behavior and business value.
• Continuously evaluate performance of your product area and adjust priorities based on data, insights, and results.
• Proactively identify opportunities to unlock additional value through optimization, experimentation, and iteration.

Product Strategy & Prioritization

• Contribute to the loyalty product vision by identifying high-impact opportunities that drive customer and business value.
• Prioritize work based on expected value (customer impact, business potential, strategic alignment), not just stakeholder demand.
• Translate customer problems and business goals into clearly defined product initiatives with measurable outcomes.
• Support test-and-learn approaches, validating value early through pilots and iterative releases.

End-to-End Experience Product Ownership

• Own the lifecycle for your product area—from discovery through delivery and post-launch optimization—with a strong focus on outcomes.
• Deliver experience capabilities across mobile, web, CRM, and in-store experiences that improve how customers earn, redeem, and engage.
• Ensure solutions are scalable, intuitive, and aligned to delivering sustained value over time—not one-off features.

Cross-Functional Leadership & Alignment

• Partner with Loyalty, CRM, Merchandising, Technology, Data, and Retail Systems to align on shared value outcomes.
• Influence stakeholders by grounding decisions in data, customer insights, and expected ROI.
• Lead alignment across teams to ensure end-to-end experiences deliver cohesive and measurable impact.
• Drive clarity and focus during PI planning, ensuring prioritization reflects highest-value work.

Customer & Experience Excellence

• Champion the customer by ensuring loyalty experiences are relevant, personalized, and easy to understand.
• Form strong partnership with UX and research teams to continuously improve conversion, engagement, and overall experience quality.
• Leverage customer data and personalization to deliver the right value at the right moment.

What You Bring

Required Qualifications

• 3–5 years of experience as a Product Manager owning digital products end-to-end.
• Proven track record of delivering measurable customer and business outcomes, not just features.
• Experience with customer-facing platforms (mobile, web, CRM, or loyalty programs).
• Strong understanding of KPIs tied to engagement, retention, and customer lifetime value.
• Experience working in Agile environments.
• Ability to prioritize based on value, balancing short-term wins with long-term impact.
• Strong stakeholder management and ability to influence without authority.
• Technical fluency with digital platforms, integrations, and data ecosystems.

Preferred Qualifications

• Experience with loyalty, rewards, personalization, or CRM platforms.
• Familiarity with customer data platforms (CDPs), segmentation, and lifecycle marketing.
• Experience in retail, e-commerce, or omnichannel environments.
• Understanding of data privacy, consent, and governance.

Who You Are

You will succeed in this role if you:

• Are outcome-driven and motivated by delivering measurable impact—not just shipping features.
• Think in terms of value creation for both the customer and the business.
• Are comfortable making trade-offs and saying no to lower-impact work.
• Balance strategic thinking with strong execution discipline.
• Thrive in ambiguity and bring structure and clarity to complex problem spaces.
• Are deeply customer-centric, with a strong intuition for what drives engagement and loyalty.
• Communicate clearly and bring stakeholders along through data-backed storytelling.

Why This Role Matters

This role is central to how Circle K builds deeper relationships with customers—turning everyday transactions into ongoing engagement and long-term loyalty. Your work will directly influence how millions of customers perceive value, engage with the brand, and choose Circle K time and time again.

Circle K is an Equal Opportunity Employer. The Company complies with the Americans with Disabilities Act (the ADA) and all state and local disability laws. Applicants with disabilities may be entitled to a reasonable accommodation under the terms of the ADA and certain state or local laws as long as it does not impose an undue hardship on the Company. Please inform the Company's Human Resources Representative if you need assistance completing any forms or to otherwise participate in the application process.

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