Product Manager - Retail Product Lines 3

Lead Product Manager Retail Product Lines, Footwear Icons

This role sits on the Icons team, which oversees 70% of the company's footwear business. The Lead PLM plays a pivotal role in driving the modern and revolutionary model creation and seasonal execution for this franchise group. The ETW will work with ~12 people on the direct team, but this is a very cross-functional role, coordinating closely with design, color, graphics, merchandising, and development.

This role requires an innovator's mindset vision, confidence, risk-taking, open-mindedness, mental agility, and passion leading fearlessly with a propensity to drive teams towards new and unconventional solutions. As a key line owner, this role ensures consumer-right, brand-defining products are developed and delivered with excellence. The Lead PLM partners across functions to translate consumer insight and brand vision into actionable briefs, ensuring product lines meet both creative and commercial objectives. This role influences across the product engine, ensuring alignment, accuracy, and timely execution that fuels the success of the next major franchises.

1. Seasonal Product Line Management Own and manage seasonal product plans across assigned categories, franchises, or concepts within the Icons franchise group. Ensure seasonal product ranges reflect consumer, brand, and commercial priorities. 2. Brief Creation & Product Strategy Create and deliver product briefs grounded in consumer insight, trend relevance, and brand direction. Guide the product creation process from briefing through hand-off in partnership with Design and Development. 3. Product Execution & Operational Excellence Maintain accuracy and data integrity across seasonal line planning tools and systems. Ensure timely execution and alignment of deliverables across the creation process. 4. Cross-Functional Alignment Drive collaboration with global and geo merchandising, consumer insights, and GTM teams. Act as a connector to ensure seasonal product stories are communicated clearly and land with impact across markets.

Key Partners: Design, Product Creation, Global & Geo Merchandising, Demand Planning. Core competencies for the role: Product Line Management & Seasonal Strategy, Product Briefing & Clear Communication, Consumer Insight Application & Trend Integration, Product Storytelling & Brand Alignment, Cross-Functional Collaboration & Influence, Operational Discipline & Detail Orientation.

5-7+ years' experience minimum in a product-adjacent role (more preferred) Organizational skills Knowledge of fashion/retail/footwear industry (cultural acumen) Product creation experience/knowledge Presentation skills (Keynote, PowerPoint) Ability to work with little oversight Self-starter Proactive nature

Prior experience at this company (or a similar competitor) Retail environment knowledge Cross functional merchandising experience Franchise management experience Experience running focus groups/extracting insight and taking an idea from conception to fruition

Degree preferred, not a hard requirement